This YouTube Creator Blew Up By Following His Own Blueprint

Azul Wells is a YouTube disruptor who proves that perfectionism is a myth. He gained 93,000 subscribers in a year, and his top videos have hundreds of thousands of views, all while defying traditional YouTube norms.

• He doesn't have a studio.
• He records himself talking while walking using a smartphone.
• He doesn't edit his videos.

This YouTuber Is A Disruptor

Most aspiring YouTubers get stuck before recording their first video. They spend months designing and setting up their studio. They agonize over their niche and their content calendar. They have to learn professional editing software. Azul shows us that we don't have to follow the rules.

• He doesn't have a studio.
• He records himself talking while walking using a smartphone.
• He doesn't edit his videos.

Why Is He So Revolutionary?

Traditional YouTube success seems to be governed by specific rules: publish weekly, write Hollywood-worthy scripts, have perfect sound, lighting, and backdrop, and spend hours editing. However, Azul breaks all these rules. He has a full-time job as a financial advisor and doesn't have the time for an elaborate YouTube production process.

• Publish at least once per week.
• Write Hollywood-worthy scripts.
• Have perfect sound, lighting, and backdrop.
• Spend hours editing.

It's Not Just A YouTuber's Problem

Making videos requires more equipment than writing, drawing, or recording audio. This creates more excuses for procrastination. The resistance within us can attach itself to any pretext to protect us from the risks of publishing content.

Azul's story is a reminder that we can create our own paths as creators. We don't have to follow the best practices or listen to gurus. We can find our own way to create content that excites us and aligns with our values.

What Makes Him Successful?

Azul's success is not solely due to his unconventional methods. There are several factors that contribute to his success:

A Single Powerful Mission

Azul has a clear mission to inspire people over 60 to live their lives to the fullest. He believes that "life after 60 is not the end, it's the beginning." This message resonates with his target audience. His mission is based on the fact that by 2030, 1 in 6 people in the world will be aged 60 years or over.

A Vast Audience

Azul's target audience is vast and growing. With over 1 billion people aged 60 years or over, even a small percentage of them can create a large following.

Unparalleled Volume

Azul publishes 14 videos every week. This is possible because he doesn't follow the traditional YouTube rules. He spends 40 minutes per video, tops, due to his streamlined process:

• Write a few bullet points.
• Record on the iPhone wherever he is.
• Upload to YouTube.
• Add title, description, and thumbnail.

Smart Execution

Although he doesn't follow all the best practices, Azul still implements some key strategies:

• Create catchy titles and thumbnails.
• Study his analytics.
• Plan content based on what has worked for him and others in his niche.

Public Speaking Skills

Azul's success can also be attributed to his strong public speaking skills. He has the ability to captivate his audience despite the imperfections of his videos. His content, ideas, and delivery are what truly matter to his viewers.

Can We Be Like Azul?

Azul's story encourages us to trust ourselves more as creators and to find our own unique approaches. We can experiment, learn from our mistakes, and adapt our strategies to align with our ideas, desires, and feelings. We don't have to follow the exact blueprint laid out by others. We can carve our own paths.

Introspection Time

If you're struggling with content creation, ask yourself: Are you following an exact blueprint that isn't made for you? Lack of self-esteem and impatience can push us to seek the right answers outside of ourselves. Instead, take some time to reflect on the following questions:

• What message do you want to bring to the world?
• What would make content creation fun and easy for you?
• How can you start creating this weekend or even today?

Don't be afraid to experiment, embrace imperfections, and find your own way to create meaningful content on YouTube. The key is to trust yourself, find your voice, and connect with your audience.