Walmart Supports Gen Z Entrepreneurs: Turning Side Hustles into Full-Time Businesses

Walmart is taking a proactive approach to support the growing number of Gen Z entrepreneurs, helping them transform their side hustles into full-time ventures. This article explores key insights from Ashley Hubka, SVP and GM of Walmart Business, on the evolving landscape of entrepreneurship and the crucial steps for aspiring business owners.

The Rise of Side Hustles: A Pathway to Entrepreneurship

The article highlights the rising trend of side hustles among Gen Z and millennials. Research suggests that a significant portion of these younger generations are actively pursuing side hustles, not just for extra income, but as a stepping stone to full-time entrepreneurship.

53% of Zoomers and 50% of millennials have side hustles, with significant year-over-year growth.

A substantial number of Gen Z and millennial side hustlers aspire to turn their ventures into their primary source of income.

Walmart's Vision for Business Ownership

Walmart Business, dedicated to serving businesses and nonprofits, recognizes the importance of empowering younger generations with the resources and support they need to succeed in entrepreneurship.

Walmart is actively creating an environment where young entrepreneurs can thrive.

They provide resources and tools that help aspiring business owners navigate the challenges of scaling their side hustles into full-time ventures.

Key Steps to Transitioning from Side Hustle to Full-Time Business

Ashley Hubka, a leader at Walmart Business, outlines a strategic approach for entrepreneurs seeking to transform their side hustles into full-time businesses.

Define a Clear Mission: Establish a specific customer base, identify the problems you solve, and articulate the impact you deliver.

Develop a Formal Business Plan: Create a detailed roadmap outlining goals, timelines, budget requirements, and strategies for growth.

Embrace Flexibility and Agility: Recognize that change is inevitable in the business world, and be prepared to adapt and adjust plans as needed.

Walmart's Resources for Aspiring Business Owners

Walmart Business provides a range of resources tailored to the needs of entrepreneurs, aiming to simplify business processes and empower growth.

Tools for Automation: Enhance employee productivity and streamline administrative tasks.

Open Call Event: An annual event where selected entrepreneurs have the opportunity to connect directly with Walmart merchants and potentially bring their products to millions of customers.

Educational Events and Webinars: Offer valuable insights and guidance on common business challenges.

Common Mistakes to Avoid

Based on experience working with countless business owners, Ashley Hubka highlights common pitfalls that entrepreneurs should be mindful of.

Failing to Choose Scalable Tools and Technology: Select tools that can adapt and grow alongside your business to avoid costly upgrades later.

Overcommitting and Burning Out: Set boundaries, prioritize tasks, and allocate time for rest and personal well-being.