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Tumblr Sees Growth After Twitter Ban in Brazil

In the wake of Twitter's ban in Brazil, Tumblr has witnessed a significant surge in user activity and blog creation. This rise in popularity comes as the platform benefits from users seeking alternatives to Twitter, which is now facing legal consequences in the country.

• Tumblr reports a 222.99% increase in communities and a 349.55% growth in users since the Twitter ban.
• Daily active users in Brazil have shot up by 30%, reaching 143,000, from an average of 110,000 before the ban.

New Users Contributing to Growth

The increase in users isn't just about visits; it's about active participation. Tumblr reports a significant rise in blog creation and community joins, indicating that new users are actively engaging with the platform.

• While Tumblr doesn't provide specific metrics on blog creation, the company highlights the increase in both blog creation and community participation.
• The percentage of daily active users in Brazil joining communities is five times higher than users in other regions.

Twitter Ban's Impact on Other Platforms

Tumblr isn't the only social media platform benefiting from Twitter's ban. Bluesky, a decentralized social networking startup, has seen a massive influx of Brazilian users, with half a million joining in a two-day period. Bluesky, which had 6 million users in May 2024, has now surpassed 10 million users and continues to grow.

• The ban has created a significant opportunity for alternative platforms to attract users seeking a Twitter alternative.
• Bluesky's user growth has been particularly notable, with a significant number of Brazilian users joining the platform.

Potential Benefits for Tumblr

The increase in user activity could be beneficial for Tumblr, especially if the platform continues its ad-based revenue model. Tumblr was acquired by Automattic, the company behind WordPress.com, in 2019 for $3 million, a far cry from the $1 billion Yahoo paid for it in 2013. Since then, Tumblr has been facing financial challenges, losing $30 million per year. This led to staff reductions and a recent announcement of moving Tumblr's blogs to WordPress to improve efficiency.

• The increased user base provides a potential avenue for Tumblr to generate revenue through advertising.
• Tumblr's future remains uncertain, but the surge in users offers a glimmer of hope for the platform.

Twitter's Ongoing Legal Battles

The ban in Brazil is a significant setback for Twitter, which is facing legal penalties for its failure to address misinformation and hate speech. The platform's challenges highlight the growing scrutiny and regulation of social media companies globally.

• Twitter's ban in Brazil is a result of legal penalties imposed for its failure to comply with regulations regarding misinformation and hate speech.
• This situation underscores the increasing pressure on social media companies to address harmful content and comply with regulatory requirements.