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Twitch Launches Dedicated Program for DJs

Twitch is introducing a dedicated program for DJs, enabling them to stream a wide selection of popular music within a newly created DJ Category. This program represents a landmark partnership with major music labels and rights holders, marking a significant shift in how music is used on the platform.

• The program is a first-of-its-kind partnership with major labels like Universal Music Group, Warner Music Group, Sony Music, and independent labels.
• Twitch aims to be the premier service for DJs to livestream their performances, promoting and supporting these creators as they build communities.

Twitch's Commitment to DJs and Music Rights

Twitch recognizes the unique role of DJs on its platform, acknowledging their significant growth since 2020. However, DJs have faced challenges due to copyright issues, leading to potential legal risks and limitations on streaming.

• The new program addresses these challenges by providing a framework for clearing rights and compensating musicians for their work.
• Twitch emphasizes its commitment to supporting creators and ensuring fairness in revenue sharing.

How the Program Works

The program ensures that musicians receive compensation for music used in DJ live-streams. A portion of earnings generated by DJ channels will be set aside for musicians via music companies representing them.

• Twitch will initially cover a significant portion of these costs, with a 50/50 split with streamers as the program matures.
• Non-monetizing streamers will not be financially impacted by the program.

Addressing Existing Challenges and Ensuring a Sustainable Future

Twitch acknowledges the need for a sustainable solution to address the historical challenges faced by DJs streaming on the platform.

• The new program provides a legal framework that minimizes the risk of DMCA notifications and copyright penalties, protecting both DJs and musicians.
• Twitch is offering a 1-year subsidy to assist existing DJs in adjusting to the new revenue distribution model.

DJs Can Opt-in to the Program

This program is exclusively for those who live-stream as DJs, requiring them to opt-in to a new agreement that applies to all streaming on their channel.

• Twitch recommends creating a separate channel for DJs who only stream DJ content part-time.
• The program will launch later this summer, with no immediate impact on revenue for opting-in DJs.

Twitch's Commitment to a Thriving DJ Community

Twitch is dedicated to creating a thriving DJ community, providing a platform for DJs to reach their full potential while ensuring music rights are respected.

• The DJ Category will be launched shortly after the program's initial rollout, providing a dedicated space for DJs to connect with their audiences.
• Twitch encourages DJs to review the program details to understand its implications for their streaming activities.