AppsForBharat Secures $18 Million Funding for Sri Mandir

AppsForBharat, the parent company of the popular devotional app Sri Mandir, has raised USD 18 million in a Series B funding round. The funding round was led by Nandan Nilekani's Fundamentum, with participation from Susquehanna Asia VC, Elevation Capital, Peak XV, and Mirae Asset VC.

Sri Mandir App Expansion Plans

AppsForBharat plans to utilize the new funding to further expand the Sri Mandir app, building a robust technology stack for temples and introducing five new regional languages. The company also aims to scale operations in India and international markets like the US, UK, and Canada.

• Sri Mandir app expansion
• Development of a robust technology stack for temples
• Introduction of five new regional languages
• Expansion into international markets

Sri Mandir's Offerings

Sri Mandir, the company's flagship product, offers a variety of services catering to the devotional needs of millions of users. These services include:

• Online pujas
• Ritual offerings (Chadhava)
• Access to over 50 temples

Since its launch, the app has been downloaded over 30 million times and has facilitated more than 27 lakh pujas for 5 lakh devotees.

Sri Mandir's Future Plans

AppsForBharat has ambitious plans for Sri Mandir's future, aiming to transform the app into an end-to-end digital tech platform that caters to every aspect of the devotional journey. These plans include:

• Expanding offerings by introducing spiritual tourism
• Facilitating special Darshan tickets
• Providing seamless delivery of Prasad and related devotional goods

Sri Mandir's Impact

Sri Mandir's success has caught the attention of investors and industry experts alike. Ashish Kumar, Co-founder and General Partner, Fundamentum, who is joining the board of AppsForBharat, said, "India's devotional sector valued at USD 50 billion presents a massive opportunity for digital transformation."

Kumar further highlighted the unique appeal of Sri Mandir: "Prashant and team have built a world-class, uniquely Indian product that seamlessly blends tradition with innovation, providing a comprehensive digital experience for its devotees. With its widespread adoption among both young adults and older generations alike, we expect long-term scalability in India and global use cases emerging in the future."

Sri Mandir's Growth

In the next 12 months, the Sri Mandir app aims to be available to devotees in 5 new regional languages, grow its temple listing by 10x across India, and develop a robust spiritual tourism ecosystem.