TheSoul Publishing: Award-Winning Digital Studio

TheSoul Publishing is an award-winning digital studio based in Cyprus that creates original content for a global audience on social media. With several brands focusing on diverse topics like crafts and beauty tips, their content generates billions of views and has a combined following of 1.5 billion across social media platforms.

Archie5 and Wood Mood: Success on Social Media with Reels

Two of TheSoul Publishing's newer brands, Archie5 and Wood Mood, have found success using Reels and in-stream ads on social media platforms.

Captivating Audience with Engaging Content

• Strong intros, creative framing, transitions, and audio help keep viewers engaged and watching Reels for longer.

Leveraging Social Media Analytics

• Archie5 uses insights from Meta Business Suite to identify high-performing content to repurpose for Reels.
• Successful Reels are re-edited and included in longer videos.

Diversifying Video Formats for Engagement and Monetization

• Wood Mood focuses on video production, including longer formats (10+ minutes) and livestreams, to maximize earning potential.
• Hooking the viewer's attention from the beginning is crucial for retention.

Data-Driven Content Strategy

• Metrics like engagement, earnings, and RPM are monitored for each video to inform the content production process.
• This approach helps understand audience interests, identify opportunities, and create successful videos.

Monetization through In-Stream Ads

In-stream ads allow TheSoul Publishing to earn revenue from their videos, making their content production sustainable in the long term. Most profits are reinvested to improve the content and viewer experience.

"In-stream ads allow us to earn from our videos and make our production of Wood Mood sustainable for the long term, with most profits reinvested into improving the content and viewer's experience." - Victor Potrel, VP of Platform Partnerships, TheSoul Publishing