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Using Snapchat to Build Connections in Tech

Andrew Chen, a prominent figure in the tech and startup world, shares his experience leveraging Snapchat to connect with a Polish mobile startup, Nearbox. He emphasizes how building an engaged audience on social media platforms like Snapchat can be beneficial for tech professionals and startups alike.

• Chen's strategy involved actively engaging with his Twitter followers, encouraging them to add him on Snapchat. This approach aimed to expand his network on the platform and foster a more interactive experience.
• He highlights the importance of being an "activated user" on social media, emphasizing that without active participation, these platforms can lack value. He references his previous article on the challenges of evaluating new social products, emphasizing the need for active engagement.

The Unexpected Snapchat Pitch

Chen received a surprising outreach from a Polish team developing a local and social mobile app called Nearbox. The team cleverly used Snapchat to connect with Chen, sending him a link to their website. This demonstrates a creative approach to attracting attention and potentially securing valuable partnerships.

• Chen was impressed by the team's initiative, highlighting it as a "cold Snapchat pitch." He further emphasizes that he was "congratulated on their creative way to get my attention."
• Chen's experience showcases how leveraging social platforms like Snapchat can be an effective method for startups to gain visibility and connect with key figures in the tech industry.

The Power of Social Media in Tech & Startup

Chen's story demonstrates the importance of social media in the tech landscape, specifically showcasing Snapchat's potential for fostering connections and promoting innovation.

• Snapchat's user base and its focus on visual communication provide a platform for building relationships, sharing updates, and sparking engagement.
• The Nearbox example highlights the value of creative outreach through social media, particularly in a competitive environment.

Beyond Snapchat: Connecting Tech & Startups

Chen's experience highlights the broader theme of connection within the tech and startup ecosystem. He encourages readers to join him on Snapchat, emphasizing the value of building relationships and fostering collaboration.

• He emphasizes the importance of active engagement and building communities on social platforms. He suggests using these platforms to share valuable insights and engage with the broader tech community.
• Chen's approach, as exemplified by his outreach efforts on Snapchat, reflects a wider trend in tech and startup communities – fostering connections and collaboration for mutual benefit.

Andrew Chen's Insights on Tech, Marketing, and Startups

Chen, a renowned figure in the tech and startup world, also offers his insights on the broader industry landscape through his weekly newsletter. This newsletter focuses on topics like Silicon Valley, marketing, and mobile trends.

• His work provides valuable insights for those interested in the latest developments in tech, marketing, and the startup ecosystem.
• Chen's expertise and his ability to connect with diverse audiences through platforms like Snapchat solidify his position as a thought leader in the tech and startup world.

About Andrew Chen and a16z

Andrew Chen is a venture capitalist at Andreessen Horowitz (a16z), a leading venture capital firm. He is known for his insights into the tech and startup world, especially in areas such as growth, marketing, and mobile.

• He actively shares his perspectives through his blog, newsletter, and social media presence.
• Chen's work often delves into the strategies and tactics used by successful startups to achieve growth and innovation.

Nearbox: A Polish Mobile App

Nearbox is a local and social mobile app developed by a Polish team. The app aims to connect users with their surroundings, facilitating local discoveries and social interactions.

• The team's innovative use of Snapchat to connect with Andrew Chen showcases their entrepreneurial spirit and creative approach to marketing.
• Nearbox represents the growing trend of mobile apps that focus on enhancing local experiences and fostering social connections.

The a16z Disclaimer

The article includes a disclaimer from Andreessen Horowitz (a16z) regarding the content and its connection to investment advice. It emphasizes that the views expressed are solely Andrew Chen's and do not reflect the opinions of a16z or its affiliates. The article clarifies that it is not intended as investment advice and encourages readers to seek professional guidance for such matters.

• The disclaimer highlights the importance of transparency and separating personal opinions from investment recommendations.
• It underscores the need for readers to conduct their own research and seek professional advice before making any investment decisions.