How to Use Snapchat Geofilters for Business

Snapchat geofilters are a new and innovative way for businesses to engage with their customers and promote their brand. These filters are location-based, allowing businesses to target specific areas and events. They are also highly effective in grabbing attention and making a lasting impression. The author of this article, Gary Vaynerchuk, argues that Snapchat geofilters are a sneaky arbitrage that many businesses are underestimating.

What Are Snapchat Geofilters?

Snapchat geofilters are special filters that can be applied to photos and videos taken on Snapchat. When you are in a certain location, you can use the filter to add a fun and engaging element to your snaps. These filters are customizable and can be used for a variety of purposes, from promoting events to spreading awareness about a cause.

Geofilters first appeared in 2014, and they have grown rapidly in popularity. This is because they offer a fun and interactive way to engage with people in specific locations. They can help users to feel more connected to their surroundings and to share their experiences in a unique way.

The filters are also beneficial for businesses. They offer a unique opportunity for businesses to reach their target audience in a personalized way. They can use the filters to create a memorable experience for their customers and to promote their brand in a fun and creative way.

The Benefits of Using Snapchat Geofilters

There are a number of benefits to using Snapchat geofilters for your business. The author believes that the filters are an amazing branding deal, especially because they are still relatively under-utilized. Here are some key advantages of Snapchat geofilters:

High Engagement: Snapchat geofilters are highly engaging and effective. They catch the attention of the viewers and can lead to more shares and views.

Contextual Relevance: They are location-based, so they are contextually relevant to the users. This increases the chance that users will interact with them. They can help you to reach people who are interested in what you are offering.

Affordable: Geofilters are relatively affordable compared to other forms of marketing. For $5 per 20,000 square feet, per hour, you can reach a large audience.

Measurable Results: Snapchat allows you to track the results of your geofilters. You can see how many times they have been used and how many views they have received. This allows you to measure the return on your investment and to optimize your campaigns for better results.

Snapchat Filter Guidelines: Things to Keep in Mind

Snapchat has a comprehensive set of guidelines for creating and uploading filters. It is important to follow them carefully. Here are some key guidelines to remember:

File Size: Your filter should be no more than 300KB in size and saved as a PNG file with a transparent background.

Dimensions: The filter should be 1080px wide by 1920px high.

Approval Time: It can take at least 2 business days for your filter to be approved.

Timeframe: Your filter can run for a maximum of 30 days.

No URLs, Handles, or Email Addresses: You cannot include URLs, handles, or email addresses in your filter.

Evaluating the Success of Your Snapchat Geofilter

After your filter stops running, you can access its performance metrics in your Snapchat account. You can track the number of times the filter was used and the total views it received. This data can help you to evaluate the success of your filter and understand its impact. For example, the author used a geofilter for a book event and received 229,713 views with a $0.27 CPM.

Using Snapchat Filters for Social Media Marketing

Snapchat geofilters can be a powerful tool for social media marketing. By incorporating them into your campaigns, you can reach a wider audience, increase brand awareness, and drive engagement.

Use Geofilters for Events: Promote your events with unique geofilters. You can encourage people to share their experiences with your brand on social media.

Create Brand-Specific Filters: Develop filters that are unique to your brand and can be used by your customers.

Run Contests and Promotions: Use geofilters to run contests and promotions that encourage people to interact with your brand.

Track Your Results: Monitor the performance of your Snapchat geofilters to understand their effectiveness and make necessary adjustments.

Snapchat Geofilters: A Powerful Branding Tool

Overall, Snapchat geofilters provide a valuable opportunity for businesses to reach their target audience in a creative and engaging way. They are affordable, effective, and can be tailored to specific needs. By leveraging these filters, you can increase brand awareness, drive customer engagement, and ultimately boost your business.

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