Snapchat Launches AI Video Generator for Creators

Snapchat announced at its annual Snap Partner Summit that it is introducing a new AI video-generation tool for creators. The tool will allow select creators to generate AI videos from text prompts, and soon from image prompts as well.

• The tool is currently in beta and is available on the web for a select group of creators.
• Snapchat has no plans to make the tool available to anyone beyond creators at this time.

Snap's AI Video Generation Tool

Snapchat has confirmed that the AI video-generation tool is powered by its own foundational video models. This means that the tool is not relying on third-party AI models, but rather on technology developed in-house. This allows Snapchat to have more control over the tool's development and ensure that it aligns with its brand values.

• The company has not yet shared any details about the specifics of the AI video-generation tool, but it is likely that the tool will use a similar approach to other text-to-video AI generators.
• This means that creators will be able to input a text prompt, and the tool will generate a video based on that prompt.

Snapchat's Approach to AI Transparency

Snapchat is emphasizing transparency when it comes to the use of AI in its platform. The company is using icons and context cards to indicate when a Snap has been created using Snap AI.

• This is important for users to be aware of the origin of content and ensure that they are not being misled.
• Snapchat also ensures that all content created using its AI video-generation tool includes a watermark that will stay visible when the content is downloaded and shared.

Safety Measures for Snap's AI Video Generation Tool

Snapchat has implemented a number of safety measures to prevent its AI video-generation tool from creating harmful content. The company's AI models undergo safety evaluations and testing to prevent them from generating harmful content.

• Snapchat has also implemented safety mitigations during the model training process, at prompt creation, and at the output stage.
• This ensures that the AI video-generation tool is being used safely and responsibly.

Snapchat's AI Video Generator Compared to Other AI Tools

Snapchat's AI video-generation tool puts it ahead of its social media peers, including TikTok and Instagram, which have yet to release text-to-video AI generators. Although Meta unveiled a tool called Make-A-Video in 2022 that enables text-to-video generation, it hasn't released it to the public.

• Snapchat is likely hoping to compete with startups like Runway, along with companies like OpenAI and Adobe, both of which plan to release text-to-video AI generators to the public later this year.
• It remains to be seen how Snapchat's AI video-generation tool will fare against these other tools, as the company has not yet shared any examples of its output.

Snapchat's AI Video Generator: Potential Impact on Creators and Social Media

Snapchat's AI video-generation tool has the potential to revolutionize how creators create content on the platform. It could make it easier for creators to create high-quality videos without needing extensive video editing skills.

• This could lead to an explosion of video content on Snapchat, making the platform even more engaging for users.
• The tool could also make it easier for businesses to create engaging marketing content for Snapchat, further increasing the platform's appeal to advertisers.
• The development of this AI tool also highlights the growing trend of AI-powered content creation tools in social media.
• This trend is likely to continue as AI technology becomes more sophisticated and affordable.

Snapchat's Future with AI

Snapchat's introduction of an AI video-generation tool is a significant step for the platform. It demonstrates the company's commitment to embracing AI technology and using it to enhance the user experience.

• It will be interesting to see how Snapchat continues to develop its AI capabilities in the future.
• The company could potentially use AI to develop other features, such as personalized recommendations, improved search, and more engaging content.
• Snapchat's success in leveraging AI will likely depend on its ability to ensure that its AI tools are safe, ethical, and user-friendly.