Taylor's Tacos: A Chicago Restaurant's Journey to Fast Food Domination

Taylor Mason, the driving force behind Taylor's Tacos, is on a mission to transform her beloved fast-casual taco concept into a streamlined fast-food experience that caters to the modern customer's craving for convenience.

• She's fully embraced this shift, driven by her willingness to adapt and, as she says, "fail fast."
• Mason believes that Taylor's Tacos has a product that can withstand the demands of the fast-food industry, offering a quick and convenient option for those who want something on the go.

Taylor's Tacos: From Catering to Chicago's Favorite Taco Spot

Taylor's Tacos has gained significant traction in Chicago, serving over 300,000 tacos and completing over 2,300 catering events.

• The business has been featured in major publications like the Chicago Tribune, Chicago Sun-Times, and Eater.
• In August 2023, Taylor's Tacos achieved a major milestone when its "sexy, crispy shrimp taco" was named the best taco in Chicago on Good Morning America.

Taylor's Tacos: Building a Business Ecosystem

Beyond the taco shop, Taylor Mason has built a comprehensive business ecosystem that encompasses catering, an event space called Taylored, and a nonprofit, Tacos Create Community NFP.

• This multi-faceted approach demonstrates Mason's commitment to creating a sustainable and impactful business model.
• Her entrepreneurial journey is deeply rooted in mentorship and community, highlighting her belief in the power of collaboration.

Taylor's Tacos: Mentorship and Growth

Mason actively seeks opportunities to learn and grow, joining programs like Goldman Sachs' 10,000 Small Businesses and NYPace to enhance her business skills.

• Her dedication to mentorship extends beyond formal programs, with her mentors coming from various backgrounds and industries.
• Mason's belief that "it takes a village to raise a business" reflects her commitment to fostering a supportive network.

Taylor's Tacos: The "Good Morning America" Effect

The national spotlight from Good Morning America transformed Taylor's Tacos, bringing increased recognition and long lines to its Chicago location.

• Mason credits the exposure with helping to build her brand and drive growth without relying heavily on traditional marketing efforts.
• Despite the newfound fame, Mason remains humble, using the momentum to continue expanding her business.

Taylor's Tacos: A Testament to Resilience and Growth

Taylor Mason's journey embodies the power of resilience, mentorship, and the drive to push boundaries for growth.

• Her story is an inspiration to aspiring entrepreneurs, demonstrating that with determination and a commitment to community, success is attainable.
• Taylor's Tacos is a testament to the transformative power of a great food concept and a dedicated entrepreneur.