PUMA's 2023: A Year of Growth and Sustainability

PUMA's 2023 Annual Report details the company's performance across financial, sports, and sustainability fronts. Despite a challenging global economic landscape, PUMA achieved record sales and solidified its position as a leading sports brand.

• Sales grew by 1.6% to €8.6 billion, marking a new record.
• The company achieved a strong brand momentum, launching key products across various sports categories.
• PUMA continued to invest in its sustainability strategy, achieving significant milestones in reducing its environmental footprint.

Key Highlights of PUMA's 2023

The report showcases PUMA's dedication to its core strategic pillars: Elevate the Brand, Enhance Product Excellence, and Improve Distribution Quality.

• PUMA signed partnerships with global icons like Rihanna and A$AP Rocky, solidifying its position in both sports and lifestyle categories.
• The company achieved success in various sports, including football, running, basketball, and motorsport.
• PUMA's commitment to sustainability saw significant progress with the successful RE:SUEDE experiment and the expansion of the RE:FIBRE program.
• PUMA further invested in its people and infrastructure, fostering a diverse, inclusive, and inspiring work environment.

PUMA's Financial Performance

Despite the challenging macroeconomic environment, PUMA demonstrated strong financial performance, reporting a net income of € 304.9 million.

• Sales growth in the footwear division fueled PUMA's performance, increasing by 6.1% to € 4,583.4 million.
• The company's direct-to-consumer sales saw impressive growth, increasing by 17.5% to €2,133.0 million.
• PUMA's operating result (EBIT) stood at € 621.6 million, slightly lower than the previous year.

Sustainability at PUMA

PUMA's 2023 Annual Report emphasizes the company's dedication to its sustainability strategy, "Forever Better".

• PUMA continued to focus on reducing its environmental impact, including greenhouse gas emissions and water consumption.
• The company made significant strides in sourcing certified and recycled materials, achieving 85% of its products with such materials.
• PUMA's commitment to fair income saw further progress in wage assessments and worker representation initiatives.
• The "Voices of a RE:GENERATION" initiative engaged Gen-Z activists to provide insights and contribute to PUMA's sustainability journey.

PUMA's Outlook for 2024

PUMA is optimistic about the future, setting ambitious targets for 2024.

• The company expects mid-single-digit currency-adjusted sales growth.
• PUMA anticipates an operating result (EBIT) in the range of € 620 million to € 700 million.
• The company plans to launch a global brand campaign to further elevate its brand positioning.
• PUMA will continue to invest in key markets like the US and China.

PUMA's Commitment to its Employees

PUMA prioritizes its employees' well-being and development.

• The company fosters a diverse, inclusive, and equal work environment, recognized through various awards, including the "Global Top Employer" designation.
• PUMA offers a comprehensive talent management system, including global talent conferences and tailored development plans.
• The company provides a wide range of training programs and opportunities for employee growth.

PUMA's Leadership and Governance

PUMA has a strong leadership team, dedicated to its strategic vision and commitment to sustainability.

• The company's CEO, Arne Freundt, outlined PUMA's strategic priorities, including brand elevation, product excellence, and distribution quality.
• PUMA's sustainability strategy is driven by its Chief Sourcing Officer, Anne-Laure Descours.
• The company has a dedicated Sustainability Committee at the Supervisory Board level to ensure the successful implementation of its sustainability goals.

PUMA: A Vision for the Future

PUMA's 2023 Annual Report highlights its commitment to growth, innovation, and sustainability. The company is poised for continued success, embracing its sports heritage, engaging consumers with its iconic brand, and delivering a positive impact on the world.