Nutrabay Secures $5 Million in Series A Funding for Omni Channel Expansion

Nutrabay Retail Private Limited, a leading direct-to-consumer (D2C) retailer of sports nutrition and wellness products, has secured USD 5 million in its Series A funding round. The investment was led by RPSG Capital Ventures, with participation from Kotak Alternate Asset Managers Limited. Dexter Capital Advisors served as the exclusive financial advisor for the transaction.

• This is Nutrabay's first institutional funding round after seven years of bootstrapped growth.
• The funding will be used to expand Nutrabay's omni channel presence and accelerate new product innovation.

Expanding the Omni Channel Presence

Nutrabay plans to leverage the funding to strengthen its omni channel presence, which includes both online and offline channels. The company aims to reach a wider audience and provide a seamless shopping experience across multiple touchpoints.

• Expanding online presence through e-commerce platforms and digital marketing initiatives.
• Strengthening offline presence through strategic partnerships and collaborations.
• Developing a robust omni channel strategy to ensure a consistent and integrated customer experience.

Focus on Product Innovation

Nutrabay's commitment to product innovation is reflected in its plans to introduce over 50 new products to its portfolio by the next financial year. This expansion will cater to the evolving needs of health-conscious consumers and further solidify Nutrabay's position as a leader in the sports nutrition market.

• Developing new product lines to meet emerging consumer preferences.
• Investing in research and development to enhance existing product formulations.
• Collaborating with experts and industry leaders to drive innovation.

Strategic Partnerships for Growth

The participation of RPSG Capital Ventures and Kotak Alternate Asset Managers Limited in the Series A funding round demonstrates their confidence in Nutrabay's potential. These partnerships will provide Nutrabay with access to valuable resources, expertise, and networks to accelerate its growth trajectory.

• RPSG Capital Ventures brings experience in scaling businesses and expanding market reach.
• Kotak Alternate Asset Managers Limited offers financial expertise and market insights.
• These partnerships will enable Nutrabay to leverage strategic alliances for growth.

Nutrabay's Vision and Commitment

Shreyans Jain, Founder and Executive Director at Nutrabay, emphasized the company's vision to provide high-quality nutrition products to consumers seeking holistic wellness. Nutrabay remains committed to making its products accessible to all enthusiasts across various consumer segments, focusing on affordability and product quality.

• Providing high-quality nutrition products to cater to a wide range of needs.
• Focusing on affordability to make products accessible to a broader market.
• Maintaining a strong commitment to product quality and customer satisfaction.

Growth Trajectory and Market Expansion

Nutrabay has experienced significant growth in recent years, with an 80% increase in revenue in FY24 over FY23. The company's omni channel strategy, coupled with its focus on product innovation and strategic partnerships, positions it for continued growth and expansion in the sports nutrition market. Nutrabay's expansion plans include targeting new consumer segments and expanding its reach beyond metros to cater to the growing demand for health and fitness products across India.

• Targeting new consumer segments beyond metros.
• Leveraging its omni channel presence to reach a wider audience.
• Capitalizing on the growing demand for health and fitness products.