Summary of How the Packers Became the NFL's Only Publicly Owned Team | Entrepreneur

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    The Green Bay Packers: An NFL Anomaly

    The Green Bay Packers stand out as the sole publicly owned NFL team, a unique distinction in the world of professional sports. This ownership structure, with fans holding a stake in the team, dates back over a century and continues to shape the Packers' identity, finances, and fan engagement.

    • The Packers are valued at $6.3 billion, making them the 12th most valuable NFL team.
    • They're the only team in all North American major sports leagues with public ownership.

    The History of Fan Ownership

    The Packers' fan ownership tradition began in 1923, with six stock offerings since then. These offerings allow fans to buy a piece of the team, fostering a deep sense of community and shared ownership.

    • The initial offering was $5 per share, while the latest offering reached around $300.
    • Currently, over 538,000 individuals collectively hold over 5.2 million shares.
    • There's an ownership cap of 200,000 shares per person.

    The Benefits of Fan Ownership

    While the Packers' shares don't offer dividends or have market value, they provide fans with a powerful connection to the team. The shares allow fans to participate in the team's decision-making process by voting at the annual meeting.

    • Shareholders elect the board of directors, influencing the team's direction.
    • The ownership structure fosters a strong sense of community and shared pride.
    • It allows fans to feel truly invested in the team's success.

    The Financial Implications of Public Ownership

    The Packers' public ownership also influences their financial transparency. They disclose revenues and expenses annually, providing a unique insight into the NFL's inner workings.

    • In 2023, the Packers generated $638 million in revenue and had $128 million in earnings.
    • These earnings are used for player salaries, maintaining Lambeau Field, and other operations.

    The Packers' Unique Financial Model

    The Packers' public ownership model sets them apart from other NFL teams. While the shares don't generate financial gains, they offer a sense of belonging and community that transcends traditional investment strategies.

    • The only exit strategy is to sell shares back to the team, at a portion of the initial cost.
    • This investment is more about fandom and community roots than financial gain.

    The Packers' Impact on the NFL

    Despite playing in a smaller TV market and lacking the vacation allure of some larger NFL cities, the Green Bay Packers have become a storied franchise. Their unique ownership structure has shaped their identity and fostered a deep connection with their fans.

    • The Packers stand as a testament to the power of community and fan ownership in the world of professional sports.
    • Their unique ownership structure continues to shape the team as an outlier in the NFL.

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