CNBC's Official 2024 NFL Team Valuations

CNBC has released its first-ever official NFL team valuations, ranking all 32 professional football teams based on their overall franchise value. The rankings, calculated by CNBC senior sports reporter Michael Ozanian, consider factors such as team revenue, profit, and debt.

• The average NFL team is currently worth $6.49 billion, reflecting significant returns for league owners.
• This year, factors like big-money media deals, sponsorship revenue, and non-NFL events at team stadiums, including Taylor Swift's The Eras Tour, have driven up team valuations.

Dallas Cowboys: The Most Valuable NFL Franchise

The Dallas Cowboys have emerged as the most valuable NFL franchise, reaching a staggering $11 billion. This marks a remarkable turnaround for the team, which was once losing $1 million per month.

• The Cowboys' success can be attributed to various factors, including their loyal fan base, lucrative media deals, and strategic business decisions.
• Their brand recognition and strong performance on and off the field have contributed significantly to their high valuation.

Los Angeles Rams: Soaring Above the Chargers

The Los Angeles Rams have also seen their value soar, reaching $8 billion, significantly exceeding the valuation of their fellow Los Angeles team, the Chargers.

• The Rams' recent Super Bowl victory and strong brand presence in Los Angeles have contributed to their high valuation.
• The team's strategic investments in new facilities and innovative marketing strategies have also played a role in their success.

The Top 10 Most Valuable NFL Teams

The top 10 most valuable NFL teams according to CNBC's valuations are:

• 1. Dallas Cowboys: $11 billion
• 2. Los Angeles Rams: $8 billion
• 3. New England Patriots: $7.9 billion
• 4. New York Giants: $7.85 billion
• 5. Las Vegas Raiders: $7.8 billion
• 6. San Francisco 49ers: $7.4 billion
• 7. New York Jets: $7.35 billion
• 8. Miami Dolphins: $7.1 billion
• 9. Philadelphia Eagles: $7 billion
• 10. Chicago Bears: $6.4 billion

Factors Driving NFL Team Valuations

Several factors are contributing to the growth of NFL team valuations, including:

• Media Rights Deals: The NFL has secured lucrative media rights deals with major networks, generating substantial revenue for teams.
• Sponsorship Revenue: Teams have been attracting significant sponsorship revenue from various companies, further boosting their financial strength.
• Non-NFL Events: NFL stadiums are hosting more non-NFL events, such as concerts and other entertainment shows, diversifying revenue streams.
• Private Equity Interest: The growing interest from private equity investors in the NFL is also contributing to the rise in team valuations.

The Future of NFL Team Valuations

With the sports business booming globally and private equity investors entering the NFL, the future of NFL team valuations looks promising.

• Teams that can capitalize on new revenue streams, like digital media and esports, and expand their fan bases internationally are likely to see their valuations grow.
• The NFL's strong brand, consistent popularity, and strategic business decisions suggest that team valuations will continue to rise in the coming years.