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5 Writing Mistakes That Cost Me $1 Million (Marketing Included)

This article delves into the costly writing mistakes that cost the author a potential 7-figure income. The author shares insights and lessons learned about the importance of effective marketing strategies in building a successful online writing career.

Mistake #1 — Playing Small Game

The author initially treated writing as a hobby, failing to recognize its potential for significant income. This led to a missed opportunity to earn substantial revenue. The author highlights the importance of viewing writing as a serious business venture, not just a casual side hustle.

Mistake #2 — Relying on Just One Platform

The author's dependence on a single platform, Medium, resulted in vulnerability when the platform's algorithm changed. The author emphasizes the necessity of diversifying your online presence by building audiences on multiple platforms, such as LinkedIn, Twitter, and Substack.

Mistake #3 — Writing Alone (Won’t Make You Rich)

While the author was good at content writing, they initially neglected the crucial aspect of marketing. This mistake resulted in missed opportunities to monetize their writing skills effectively. The author stresses the importance of marketing expertise for online creators to reach a wider audience and generate income.

Mistake #4 — Build it and They Will Come

The author's assumption that simply creating digital products would automatically attract customers proved false. This underscores the importance of marketing efforts to promote and sell products, rather than relying on passive audience engagement.

Mistake #5 — Ignoring the Email List

The author realized the significance of email lists for building a loyal audience and generating revenue. They missed the opportunity to acquire a large email subscriber base during their first four years of writing, which could have significantly increased their earning potential.

Marketing as the Key to Success

Throughout the article, the author emphasizes the vital role of marketing in the success of any online writing career. Effective marketing strategies, such as:

• Building an audience on multiple platforms
• Creating and promoting digital products that address real problems
• Leveraging email lists to nurture relationships and drive sales

are essential for online creators to generate consistent income and achieve their financial goals.

Key Takeaways

By learning from the author's mistakes, online writers can enhance their chances of achieving financial success in their writing careers. The article highlights the following key takeaways:

• Treat writing as a business venture, not just a hobby.
• Diversify your online presence across multiple platforms.
• Master the art of marketing to reach a wider audience and promote your work effectively.
• Create valuable digital products that solve real problems for your audience.
• Build a strong email list to own your audience and generate consistent income.