Methodo: A New Approach to Market Research

Methodo, a research company based in Georgia, offers expert assistance to businesses in the realm of market research. Founded by Natalia Kvitcinashvili, Methodo aims to provide a fresh perspective on market analysis and research services.

• Methodo emphasizes the importance of market research for businesses of all sizes, highlighting that it's no longer a luxury but a necessity for success.
• The company's founders believe that traditional market research approaches are insufficient, and Methodo aims to bridge the gap by offering a comprehensive and insightful approach.

Methodo's Services: A Comprehensive Market Research Solution

Methodo's services cater to various needs, from comprehensive market research projects to individual consulting services. The company's offerings include:

• Market research: conducting thorough market analysis to understand market trends, competitor landscape, and consumer behavior.
• Product research: analyzing product performance, consumer feedback, and market potential to guide product development and optimization.
• Advertising and packaging testing: evaluating the effectiveness of advertising campaigns and packaging designs based on consumer feedback.
• Brand research: understanding brand perception, brand equity, and brand positioning in the market.
• Customer experience research: evaluating customer satisfaction, identifying areas for improvement, and optimizing the customer journey.
• Employee experience research: assessing employee satisfaction, identifying areas for improvement, and enhancing the employee experience.
• Public opinion research: understanding public sentiment on various issues and topics.

Methodo's Approach: A Holistic and Collaborative Market Research Experience

Methodo's approach to market research is based on collaboration, innovation, and customer-centricity. The company believes in a holistic approach, integrating research insights seamlessly into business strategies.

• Methodo's team comprises experienced professionals with diverse backgrounds in market research, business analysis, marketing, and strategic communication.
• The company emphasizes the importance of understanding the context and the needs of each client, tailoring research methodologies and solutions to specific business requirements.
• Methodo's commitment to client success extends beyond data collection and analysis; the company focuses on the practical application of research findings to drive informed business decisions.

Methodo's Academy: Empowering Future Market Researchers

Methodo Academy serves as a hub for knowledge sharing and skill development, aiming to nurture a new generation of market researchers. The academy provides a platform for:

• Student and young researcher development: Methodo offers specialized training programs and hands-on learning opportunities to equip students and young researchers with practical market research skills.
• Organizational development: Methodo provides tailored corporate training programs for organizations seeking to enhance their research capabilities and internal research expertise.
• Knowledge bank: Methodo's online knowledge bank serves as a repository of research resources, case studies, and best practices, providing valuable insights for both individuals and organizations.

Methodo's Vision: Shaping the Future of Market Research

Methodo's ambitions extend beyond its current services and training programs. The company envisions a future where:

• Methodo's services reach a wider audience, expanding its geographical reach and building strong partnerships with other organizations in the market research industry.
• Methodo continues to champion innovative market research approaches and contributes to the growth and development of the market research industry in Georgia and beyond.
• Methodo's dedication to customer-centricity resonates with businesses and organizations, enabling them to make informed decisions and drive sustainable growth.

Methodo's Commitment to the Georgian Consumer

Methodo's dedication to understanding the Georgian consumer is reflected in its innovative approach to market research.

• Methodo's photo project, "Georgian Consumer in Focus," aims to showcase the unique perspectives and experiences of Georgian consumers, highlighting their importance as drivers of market demand.
• This project, in collaboration with renowned Egyptian photographer Ez Gaber, brings to life the stories of Georgian consumers, visually representing their diverse backgrounds, preferences, and everyday lives.
• Methodo's approach goes beyond mere data collection; it seeks to empower Georgian consumers by amplifying their voices and providing insights into their needs and desires.

Methodo: A Research Partner for Growth and Success

Methodo's commitment to quality, innovation, and customer-centricity makes it a valuable partner for businesses seeking to navigate the complexities of the market.

• Methodo's comprehensive market research services, coupled with its commitment to training and knowledge sharing, empower organizations to make informed decisions and achieve their goals.
• By embracing a holistic approach that combines research expertise with a deep understanding of the Georgian consumer landscape, Methodo helps businesses achieve sustainable growth and success.