Jim Adler, the founder and general partner at Toyota Ventures, expressed concern that climate technology gains could fall into the "valley of death" if companies fail to generate enough demand to survive.
Adler suggests forward offtake agreements as a solution to secure demand. These agreements ensure a customer's commitment to purchase a specified amount of a product at a predetermined price by a specific date.
Adler emphasizes the critical role of adoption rates in driving climate tech investment. Historical examples show that disruptive technologies like railways, oil pipelines, and electric power scaled only after reaching 10% to 20% adoption rates.
The article highlights the decline in growth-stage deals in climate tech, a trend that hinders the growth of companies that have proven their technology on a smaller scale and need additional funds to expand.
The article cites Revel, a startup that transitioned from e-moped sharing to EV charging infrastructure, as an example of how government mandates can drive customer demand and attract investment.
Adler expresses hope for low-carbon fuels like hydrogen, emphasizing their potential to secure future demand and attract investment.
Adler emphasizes the importance of securing demand for climate tech investment, warning that without clear market signals, the field could face a significant setback.
This article highlights the need to address the demand challenge in climate tech investment to avoid the "valley of death" scenario. Forward offtake agreements and government mandates are crucial tools for driving customer demand and attracting investment.
All stakeholders in the climate tech ecosystem need to work together to ensure that demand for climate technologies is met, paving the way for further innovation and investment in the fight against climate change.
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