Growth Interview Questions: Ace Your Next Interview

This comprehensive guide delves into the strategies and "interview questions" employed by growth marketing experts when evaluating candidates for growth roles.

Learn from the experience of industry leaders at companies like Atlassian, SurveyMonkey, Gusto, and HubSpot.

Discover unique and effective "interview questions" designed to assess problem-solving skills, creativity, and understanding of growth principles.

Gain insights into how to structure your own "interview questions" and effectively interview candidates for growth positions.

Unconventional Interview Questions: Beyond the Basics

This section showcases innovative and unconventional "interview questions" that go beyond traditional skill assessments.

The Golden Gate Bridge: Assess a candidate's problem-solving abilities under pressure by posing a scenario involving estimating toll revenue with limited data.

Growth Hacking a City: Challenge candidates to think creatively and strategically by applying growth hacking principles to a city's development.

Are You an Early Adopter?: Explore a candidate's relationship with technology and their willingness to embrace new trends by discussing their favorite apps and software.

Live Brainstorm an Experiment Backlog: Gauge a candidate's ability to generate creative and actionable growth ideas under pressure.

What Are Your Setbacks?: Understand a candidate's resilience and ability to learn from past challenges by asking about their most significant setbacks, both personal and professional.

Beyond Weaknesses: Identifying Strengths and Opportunities

This section emphasizes the importance of identifying a candidate's strengths and opportunities for growth.

Look for Opportunity, Not Just Risk: Focus on understanding a candidate's unique skills and strengths and tailoring the role to leverage them.

But... Why?: Ask "Why?" to delve deeper into a candidate's past experiences and understand the depth of their involvement.

The Bullshit Test: Challenge candidates to demonstrate their understanding of growth principles beyond simply reciting jargon by asking them to explain a specific growth strategy or process in detail.

Essential Questions for Candidates to Ask

This section highlights the importance of candidates asking insightful questions during interviews to gain a deeper understanding of the role, the company, and the culture.

The Trajectory of Growth: Clarify the company's vision for growth and understand how the growth team's role will evolve over time.

Probe on Metrics: Ask detailed questions about key growth metrics to understand the current state of the business and potential areas for improvement.

And on Culture: Explore the company's culture and communication processes to assess the environment and potential challenges for the growth team.

6-Month Roadmap: Clarify the candidate's expected responsibilities and goals for the first six months in the role.

Growth Resources: Understand the resources available to the growth team, such as dedicated engineers, designers, and budget.

Low Hanging Fruit: Assess the company's past efforts and identify potential areas for growth that may have been overlooked.

Key Takeaways

This guide provides valuable insights for both those seeking growth roles and those hiring for them.

Focus on "interview questions" that assess problem-solving, creativity, and strategic thinking.

Go beyond traditional "interview questions" to evaluate a candidate's strengths, weaknesses, and potential.

Prepare insightful questions to ask during interviews to gain a comprehensive understanding of the company, the role, and the culture.

Conclusion

Mastering growth "interview questions" is crucial for success in this dynamic field. By understanding the insights shared by experienced growth leaders, you can effectively navigate the interview process, identify top talent, and build a high-performing growth team.

Develop a unique "interview question" bank tailored to your specific needs.

Continuously learn and adapt your approach to "interview questions" to stay ahead of the curve.