Meta Acquires Threads.com Domain for Instagram’s Social Network

Meta, the company behind Instagram, has acquired the domain name Threads.com, hinting at a potential shift for its social network, currently hosted at Threads.net.

• This news comes after the domain's ownership was transferred on September 24th.
• The transfer was confirmed by Whois records of the URL, which now list Meta's Instagram as the registrant.
• The domain was previously owned by a Shopify-acquired Slack alternative startup company.

Meta's Instagram and Threads.com: A Possible Move for the Social Network

The acquisition of the Threads.com domain has sparked speculation about Meta's future plans for its social network. While Meta has yet to confirm its intentions, the move suggests a possible switch from Threads.net to Threads.com.

Threads.com: History and Prior Ownership

Threads.com was previously owned by a Slack alternative startup company. Following Meta's launch of its Threads social network, several companies expressed interest in acquiring the domain.

• The startup ultimately chose to sell to Shopify in June of this year for an undisclosed amount.
• The company cited the time and resources required for a rebrand and the opportunity to leverage Shopify's scale as reasons for the acquisition.

Shopify and Meta's Acquisition of Threads.com

Shopify has yet to comment on the sale of the Threads.com domain to Meta. The acquisition marks a significant development for both companies.

• For Shopify, the sale represents a strategic move to monetize a valuable domain.
• For Meta, the acquisition could signify a commitment to its Threads social network and a desire to establish a stronger brand identity.

Meta's Threads: A Rival to Twitter

Meta's Threads social network was launched in July 2023 as a direct competitor to Twitter.

• The platform has experienced rapid growth, attracting over 200 million users in its first year.
• Threads offers a microblogging experience similar to Twitter, with features including text posts, photo sharing, and replies.

The Future of Meta's Threads

The acquisition of Threads.com, coupled with the growing popularity of its social network, positions Meta well for future growth and expansion.

• The company's decision to invest in the domain suggests a commitment to its social networking ambitions.
• The future of Meta's Threads remains uncertain, but the acquisition of the Threads.com domain provides a glimpse into the company's strategy.