U-BOAT Enters the Indian Market with Helios

Helios, a prominent watch retailer in India and a subsidiary of Titan Company Ltd., has announced a strategic partnership with U-BOAT, a renowned Italian luxury watchmaker. This collaboration marks a significant expansion of Helios' international portfolio, bringing U-BOAT's distinctive designs and craftsmanship to the Indian market, specifically targeting watch enthusiasts.

• The partnership aims to capitalize on the burgeoning demand for premium watches in India, particularly during the festive season.
• U-BOAT's unique Tuscan craftsmanship and daring aesthetic will complement Helios' existing collection of over forty prestigious global brands.
• Helios anticipates a 45% revenue increase from this launch, fueled by the cultural significance of watches as gifts during the festive period in India.

U-BOAT's Unique Appeal and Craftsmanship

U-BOAT, known for its bold designs and innovative use of materials, has garnered international recognition for its distinctive approach to watchmaking.

• The brand's signature features include the patented safe hook locking crown, crown release button, and the iconic dome-shaped sapphire crystal.
• U-BOAT's Darkmoon collection, popular globally, incorporates an oil-immersed dial that ensures exceptional visibility from any angle.
• Materials used in U-BOAT watches include carbon fiber, titanium T5, sterling silver, and bronze, showcasing the brand's commitment to craftsmanship and innovation.

Helios' Expansion Strategy in India

Helios, through this partnership, is actively pursuing an expansion strategy in India, aiming to introduce a wider array of esteemed international premium brands to the market.

• The launch of U-BOAT coincides with the festive season in India, offering an ideal opportunity for consumers to indulge in luxury timepieces.
• Helios' commitment to bringing a diverse range of high-quality watch brands to India underscores its vision to cater to the growing demand for premium watches.
• The company's strategic partnerships with renowned international brands like U-BOAT solidify its position as a leader in the Indian luxury watch market.

U-BOAT's Vision for the Indian Market

Italo Fontana, founder and owner of U-BOAT, expressed enthusiasm for the partnership and the potential of the Indian market. He sees a strong synergy between U-BOAT's spirit and India's rich traditions and dynamic personalities.

• The partnership with Helios was driven by a shared vision and values, reflecting the strong bond between U-BOAT and the Tata Group, the parent company of Titan Company Ltd.
• U-BOAT aims to establish itself as a leading premium watch brand in India, recognized for its exceptional Italian design, superior quality, and use of high-end materials.
• The brand's commitment to introducing its watches to the vibrant Indian market through Helios signifies its confidence in the growth potential of the luxury watch segment in the country.

Helios' Availability and Price Range

Helios will introduce 41 SKUs from U-BOAT, with prices starting at INR 1,22,500. These luxury timepieces will be available at 11 flagship Helios stores across major cities in India, including:

• Mumbai
• Bengaluru
• Delhi
• Hyderabad
• Kolkata

This strategic move by Helios is expected to further enhance the brand's presence in the Indian luxury watch market, catering to discerning customers seeking exceptional timepieces.

Conclusion: U-BOAT's Arrival Fuels India's Watch Market

The launch of U-BOAT in India marks a significant step towards expanding the country's luxury watch market, catering to the growing demand for high-quality, innovative timepieces. This strategic collaboration between Helios and U-BOAT presents a compelling opportunity for Indian consumers to embrace the exceptional craftsmanship and bold designs of this renowned Italian watch brand.

• The partnership not only strengthens Helios' position as a leading retailer of premium watches in India but also reinforces the country's growing appeal as a destination for luxury brands.
• The arrival of U-BOAT in India underscores the country's increasing sophistication in its consumer base, reflecting a growing appreciation for luxury goods and unique craftsmanship.