Summary of myTVS launches 'Mobility-as-a-Service' platform for EV fleets | Entrepreneur

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    myTVS Launches Pan-India Electric Vehicle 'MaaS' Platform

    myTVS, a digital automotive aftermarket platform, has launched a nationwide 'Mobility-as-a-Service' (MaaS) platform specifically designed for last-mile electric vehicle (EV) fleet operators. This platform brings together a complete ecosystem of partners, including Original Equipment Manufacturers (OEMs), to provide a wide range of services under one umbrella, catering to the entire EV fleet lifecycle.

    • The platform is positioned as a comprehensive solution for last-mile fleet operators, aiming to accelerate their growth and customer engagement.
    • Through strategic partnerships with key stakeholders, myTVS offers customized, digital solutions tailored for quick commerce players.

    Strategic Partnership with MoEVing

    As part of the launch, myTVS has forged a strategic partnership with MoEVing, a prominent EV-based logistics company in India.

    • This collaboration marks a significant milestone in myTVS's journey, shifting its focus from personal mobility solutions to comprehensive fleet mobility services.
    • The rapid growth of the quick commerce sector in India demands sustainable solutions, and myTVS's MaaS platform provides a crucial platform for electrifying last-mile deliveries.

    Benefits of the 'MaaS' Platform

    The 'MaaS' platform by myTVS offers plug-and-play solutions to facilitate the swift electrification of vehicles, ensuring optimal performance.

    • It provides comprehensive support to achieve the government's objectives of promoting EV adoption and sustainable mobility.
    • This initiative aims to address the growing demand for electric vehicle fleet management solutions in the quick commerce industry, enabling businesses to optimize costs and meet sustainability targets.

    Quotes from Key Figures

    G Srinivasa Raghavan, Managing Director of myTVS, highlighted the platform's focus on meeting the evolving needs of both personal and fleet mobility customers, emphasizing efficiency and sustainability.

    • He emphasized myTVS's extensive pan-India presence, with over 1000 service outlets, ensuring seamless nationwide service delivery for fleet operators.
    • myTVS offers a range of services, including 24/7 telematics, a Network Operations Centre (NOC), and diagnostic services, to guarantee maximum vehicle uptime and cost optimization.

    Industry Growth and Future Outlook

    Vikash Mishra, CEO of MoEVing, emphasized the importance of building strong ecosystem partnerships for accelerating EV adoption in India.

    • He stated that myTVS's 'MaaS' platform addresses a crucial market need by offering a comprehensive solution aligned with MoEVing's mission.
    • This partnership will enable MoEVing to provide enhanced customer service while expanding its national footprint.

    Market Growth and EV Adoption

    A recent report by BCG predicts a significant growth in the organized last-mile delivery market, particularly in food, grocery, and e-commerce sectors, with a compound annual growth rate (CAGR) of 15-20% over the next five years.

    • By 2025, EV adoption is expected to increase significantly in organized last-mile delivery fleets, with 20-30% adoption across two-wheelers, three-wheelers, and four-wheelers.
    • myTVS aims to expand its network by adding 2500 more outlets in the next two years, aiming to achieve a market share of 10-12%.

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