Summary of Disney enfrenta demanda por "revivir" a actor fallecido con IA para película de Star Wars | Entrepreneur

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    Disney's Use of AI in "Star Wars" Sparks Legal Controversy

    The use of artificial intelligence (AI) to digitally recreate deceased actors has become a controversial topic in the entertainment industry, with Disney facing a lawsuit for its use of the technology in the "Star Wars" franchise.

    • The lawsuit stems from the digital recreation of Peter Cushing, who played Grand Moff Tarkin in the original "Star Wars" film, in the 2016 film "Rogue One: A Star Wars Story."
    • Cushing passed away in 1994, and his son, Kevin Francis, claims that the actor never authorized the use of his image through digital technology.
    • Francis is seeking over $650,000 in damages, arguing that Disney violated Cushing's wishes by recreating him digitally.

    Disney's Defense: Agreement with Cushing's Agent

    Disney maintains that they reached an agreement with Cushing's agent for $36,000 to use his image, which they believe gave them the necessary rights to recreate him for the film. However, Francis claims that this agreement did not include the use of digital technology to recreate his father.

    Other Examples of AI Recreations in "Star Wars"

    The use of AI to digitally recreate deceased actors has been controversial in the "Star Wars" franchise, with other examples besides Peter Cushing:

    • Carrie Fisher, who played Princess Leia, was digitally recreated in "The Rise of Skywalker" after her death in 2016. However, there is believed to be a contract allowing for her recreation.

    The Ethics of AI Recreations: A Debate Continues

    The use of AI to digitally recreate deceased actors raises ethical concerns. Critics argue that it is a form of exploitation, as it allows for the use of someone's image without their consent. Others argue that it is a way to honor the legacy of deceased actors and provide entertainment for fans.

    The Future of AI in Hollywood

    The case of Peter Cushing's digital recreation in "Rogue One" is just one example of how AI is changing the entertainment industry. As AI technology continues to evolve, it is likely that we will see more examples of deceased actors being digitally recreated.

    • The use of AI for this purpose raises questions about the ethics of using technology to manipulate someone's image, particularly after their death.
    • It is crucial to have clear guidelines and regulations in place to ensure that the rights of deceased individuals are protected.

    AI Recreations Beyond "Star Wars"

    The use of AI to recreate deceased actors is not limited to the "Star Wars" franchise. Another notable case is the appearance of Ian Holm, who played Ash in the "Alien" franchise, in the final installment of the saga after his death in 2020.

    The Impact of AI on the Entertainment Industry

    The increasing use of AI in the entertainment industry is undoubtedly reshaping the industry in various ways:

    • AI is not only used for recreating deceased actors, but also for creating realistic special effects and animation.
    • This technology is creating opportunities for new and innovative storytelling while also raising ethical concerns about its potential impact on the creative process.

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