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Chocolate and Peanut Butter Protein Powder: A Workout Supplement Dream Come True

Hershey's and C4 Energy have joined forces to create a line of workout supplements inspired by iconic chocolate and peanut butter treats.

• Fans of Reese's peanut butter cups can now indulge in a protein powder version of their beloved snack, while Jolly Rancher lovers can fuel their workouts with energy drinks flavored after the classic candies.

C4 Energy Drinks: A Sweet Twist on Traditional Flavors

C4 Energy, known for its high-performance workout supplements, is expanding its flavor lineup with a trio of Jolly Rancher-inspired energy drinks.

• The energy drinks will come in three popular flavors: Blue Raspberry, Green Apple, and Watermelon.
• These drinks are available in 12-packs for $27.99.

Chocolate and Peanut Butter Protein Powder: A New Era of Workout Fuel

For those seeking a more indulgent protein boost, C4 is also launching Hershey's Milk Chocolate and Reese's Peanut Butter protein powders.

• These protein powders will be available in various sizes, starting at $29.99.

A Strategic Collaboration: Tapping into Familiar Flavors

Andrea Hernández, founder of food and beverage insights platform Snaxshot, believes this collaboration is a smart move for both brands, as it leverages familiar and comforting flavors.

• Many workout supplement powders have an acquired taste, and this partnership aims to make them more appealing to a wider audience.

The Booming Energy Drink Market: A Sweet Spot for Innovation

The $21 billion energy drink market in the U.S. is experiencing rapid growth, with brands like Celsius, Ghost, and Monster dominating the space. This collaboration between Hershey's and C4 reflects the ongoing trend of innovation and diversification in the energy drink sector.

Chocolate and Peanut Butter: A Winning Combination

The combination of chocolate and peanut butter has always been a popular choice for snacking, and this new line of workout supplements extends this classic combination to a new audience. Whether it's a protein-packed Reese's shake or a Jolly Rancher-flavored energy boost, Hershey's and C4 are tapping into the desires of both chocolate lovers and fitness enthusiasts.