Rocketlane Secures $24 Million in Series B Funding to Fuel Business Growth

California-based Rocketlane, a software platform specializing in customer onboarding, has announced a successful $24 million Series B funding round. This injection of capital brings the company's total funding since its inception in 2020 to $45 million. The funding round highlights the company's rapid growth and its ambition to further expand its business reach and impact.

The funding round was led by prominent venture capital firms 8VC, Matrix Partners India, and Nexus Venture Partners.

Rocketlane's platform aims to streamline the onboarding process for SaaS companies, ensuring clients get the most out of their purchased software and applications.

The company focuses on driving value for both clients and internal teams, leading to improved client satisfaction and profitability.

Rocketlane's Mission to Revolutionize SaaS Onboarding

Rocketlane's mission is to revolutionize the SaaS onboarding process for businesses. The company's platform empowers businesses to effectively onboard new clients, ensuring they gain the maximum value from their software investments.

Rocketlane addresses the challenges faced by delivery teams in managing multiple tools and ensuring a smooth client onboarding experience.

The platform simplifies the onboarding process, reducing delays, minimizing client anxiety, and preventing revenue leakage.

By facilitating a seamless onboarding process, Rocketlane helps businesses retain clients and maximize their ROI.

Rocketlane's Expansion Beyond SaaS

While initially focusing on SaaS companies, Rocketlane has expanded its reach to other technology businesses selling solutions in areas like marketing, IT, and legal. This expansion reflects the company's versatility and its ability to address a broader range of business needs.

Approximately 20% of Rocketlane's revenue now comes from these expanded deployments.

The company's platform is proving valuable across different industries, demonstrating its adaptability and market appeal.

Fueling Growth and Expansion

With the new funding, Rocketlane intends to accelerate its growth and market penetration. The company plans to invest in its sales team, particularly in the US market, and appoint senior executives to drive its expansion strategy.

Rocketlane's recent hiring of Rao Adavikolanu as Chief Marketing Officer underscores its commitment to building a strong marketing presence.

The company's investors are confident in Rocketlane's potential for continued growth, citing its innovative approach to client onboarding and its ability to disrupt traditional PSA methods.

Rocketlane's Competitive Landscape

Rocketlane acknowledges the growing competition in the customer onboarding space. The company is determined to leverage its competitive advantages and capitalize on the market opportunity.

Rocketlane believes its platform's user-friendly interface and AI roadmap differentiate it from competitors.

The company's commitment to providing a superior client experience and driving tangible business results sets it apart in the market.

Customer Success Stories

Rocketlane has demonstrated its value through successful customer partnerships. Everstage, a customer onboarding platform, has seen a significant impact from using Rocketlane's platform.

Everstage has accelerated customer wins by 35% and strengthened post-sales partnerships through Rocketlane's platform.

Rocketlane's success in driving positive outcomes for its clients underscores its ability to deliver real value to businesses.