New Book Launch with Special Offer

Seth Godin is launching his new book, “This is Strategy”, with a special offer for a limited number of fans. This is a chance to grab a unique package that includes a collectible chocolate bar from Askinosie with a trading card, a deck of 54 strategy cards, three month’s access to purple.space (including the Marketing Seminar and Strategy Course), and of course, seven copies of the book.

• The book is scheduled to be released in approximately six weeks.
• The retail value of this package is over $700.
• It's being offered for a limited time, at a price of less than $125 for US orders.

The Power of Horizontal Ideas

The article emphasizes the importance of ideas spreading horizontally rather than just from the creator to the audience. It draws inspiration from Kevin Kelly’s 1,000 True Fans concept, where a creator aims to cultivate a dedicated group of supporters who actively engage with and share their work.

• Seth Godin argues that these 1,000 True Fans play a crucial role in spreading the word about an idea or a book.
• It is essential for creators to provide their fans with valuable and shareable content that aligns with their mission.
• By creating compelling content that resonates with their fans, creators can encourage them to share it with others, thus expanding the reach of their ideas.

The Value of a Special Offer

This special offer is designed to incentivize people to not only buy the book but also to share their experience with others. By providing a unique package with extras like the chocolate bar and strategy cards, it creates a tangible experience that people can easily share and talk about with their colleagues and friends.

• The hope is that this approach will help to spread the word about the book and its message more effectively.
• It’s about making the sharing of ideas both rewarding and engaging.
• Seth Godin believes that equipping people with a better understanding of strategy will inspire them to share this knowledge with others.

Why Offer Seven Copies of the Book?

Offering seven copies of the book is a bold move with a clear intention. It's about encouraging people to share their knowledge with others. By providing multiple copies, the author wants to empower people to spread the ideas and strategies he shares throughout their networks.

• It's a way to encourage the horizontal spread of knowledge, fostering a sense of collaboration and learning within communities.
• It's not just about selling a book; it’s about creating a ripple effect of shared knowledge and strategic thinking.

The Importance of International Orders

The article also highlights the importance of international orders. While the chocolate bar offer is limited to the US, an international order option is available, ensuring that fans from around the globe can access the book and the strategy cards.

• This demonstrates the author’s commitment to reaching a broader audience.
• It's a testament to the global impact of the book’s message and the value of sharing ideas across borders.

The Heart of the Offer

At its core, this offer is about fostering a community of individuals passionate about strategy and marketing. It’s about connecting with fans, sharing valuable resources, and inspiring others to learn, grow, and share their knowledge.

• Seth Godin sees this as a unique opportunity to engage with his true fans and encourage them to become ambassadors for the book.
• He values their feedback and stories, which inspire him to continue exploring new ways to expand his work.
• It’s about building a community of learners and changemakers who are driven by the power of ideas and the desire to make a difference.

Key Takeaways

The article encourages a shift in thinking from solely focusing on reaching a large audience to cultivating a smaller, highly engaged group of fans. It emphasizes the role of these "true fans" in spreading ideas horizontally. This special offer provides a unique opportunity to connect with these fans, share valuable resources, and inspire them to share their knowledge with others.

• The offer is designed to be shareable, with multiple copies of the book and extras like the chocolate bar and strategy cards.
• The author encourages readers to share the book and its message, creating a ripple effect of learning and change.
• The offer is a testament to the power of ideas and the importance of engaging with a dedicated audience.

Call to Action

If you're interested in learning more about strategy and marketing, and you want to join a community of individuals who are passionate about making a difference, this limited-edition package might be something to consider. It's a chance to get the book, explore the included resources, and connect with a community of like-minded individuals.

• The offer is available for a limited time.
• Visit the provided links to learn more and place your order.