Summary of Amazing presentation on leadgen tactics from Jay Weintraub at andrewchen

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    Leadgen Blog: A Must-Read for Mobile Marketers

    This blog post spotlights the valuable content shared by Jay Weintraub on his blog. It specifically focuses on the leadgen industry, particularly in the context of mobile marketing. The author strongly recommends Jay’s blog as a resource for anyone interested in Offerpal, Super Rewards, and the leadgen landscape.

    Featured Articles: A Deep Dive into Mobile Subscription Services and Incentivized Marketing

    The article highlights several notable posts from Jay’s blog. These articles provide insights into key areas of the leadgen industry, including:

    • The Mobile Subscription Services (aka Ringtone) Ecosystem: This article dives into the complex world of mobile subscriptions, offering valuable context for understanding the industry’s evolution.
    • Incentivized Marketing – An Updated Look: This piece examines the role of incentivized marketing, providing a refreshed perspective on its strategies and effectiveness.
    • New Strategies in Incentivized Marketing (B2C): This post explores innovative approaches to incentivized marketing within the B2C space, sharing insights for optimizing campaign strategies.

    Lead Generation: Quality over Quantity

    The post further highlights an insightful article on the importance of lead generation quality. The author emphasizes the significance of generating leads that are genuinely valuable, aligning with the overall goal of achieving positive outcomes.

    A Must-Watch Presentation: You Give Leads A Bad Name

    The article goes beyond blog posts, highlighting a compelling presentation by Jay Weintraub titled "You Give Leads A Bad Name." This presentation explores leadgen dynamics, delving into its history, ad creative, user flows, mobile services, and scammy tactics. The author especially recommends watching the slides on Mint.com and Billshrink.com, which showcase examples of sophisticated leadgen sites that provide real value to users.

    Beyond the Blog: A Weekly Newsletter on Tech and Startups

    In addition to his blog, Jay also provides a weekly newsletter covering the latest developments in Silicon Valley. This newsletter focuses on startups, marketing, and mobile, offering a valuable resource for staying informed about the tech and startup landscape.

    Key Takeaways: Exploring the Intersection of Leadgen, Mobile, and Tech

    This blog post provides a valuable resource for anyone interested in the leadgen industry, particularly in the context of mobile marketing. Jay Weintraub’s insightful blog and presentation offer a comprehensive overview of key topics, including:

    • The history and evolution of leadgen
    • The role of mobile services in leadgen
    • Strategies for effective incentivized marketing
    • Best practices for generating high-quality leads
    • The emergence of sophisticated leadgen sites that provide real value to users

    Join the Conversation: Engage with Jay Weintraub's Content

    Whether you’re interested in the latest trends in mobile marketing, the dynamics of the leadgen industry, or simply want to stay informed about tech and startup news, Jay Weintraub’s blog and newsletter offer a wealth of valuable content. His presentation, "You Give Leads A Bad Name," is a particularly insightful resource for anyone seeking a deeper understanding of leadgen dynamics. By exploring his content, you can gain valuable insights into the intersection of leadgen, mobile, and tech.

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