The Problem with Connecting Apps

Connecting apps that don't natively talk to each other is a common challenge. While platforms like Zapier have existed for a while, they still require technical know-how for effective use. Even generative AI, while lowering the entry barrier, doesn't eliminate the need for programming expertise for optimal results.

• Traditional app integration platforms often require coding knowledge for seamless and effective operation.
• Generative AI has made some progress in simplifying the process, but it's still not accessible to everyone.

DryMerge: A Chatbot Solution

DryMerge, developed by Sam Brashears and Edward Frazer, aims to solve this problem with a chatbot-driven approach to app integration. The platform allows users to describe their desired automation in plain language, such as "When I get an email from a new prospect, ping the team on Slack and add them to HubSpot." DryMerge then handles the necessary technical details to make the connection happen.

• DryMerge uses a chatbot interface for users to define their app integration needs.
• The platform handles the complex technical aspects behind the scenes, making app integration accessible to all.

How DryMerge Works

DryMerge boasts a minimalist UI, similar to ChatGPT, with a focus on the chatbot interface. Users can initiate new requests for automation, like "Text me a summary of my calendar meetings every morning," within separate chat sessions. These sessions are easily accessible from the left-side panel.

• The DryMerge interface is designed to be simple and user-friendly, mimicking the familiar chatbot experience.
• Each new request for automation creates a separate chat session, allowing for organized management of different workflows.

DryMerge's App Ecosystem

DryMerge connects with a growing library of apps, including popular services like Gmail, Microsoft Outlook, Salesforce, Dropbox, OneDrive, X (formerly Twitter), Discord, and more. Once an automation is set up, a dedicated window provides information about the automation's last run and any encountered errors.

• DryMerge supports a wide range of popular apps, enabling users to connect various services.
• The platform offers visibility into automation status, including last run time and error notifications.

DryMerge in Action: Real-World Use Cases

The article explores DryMerge's functionality through real-world scenarios, highlighting both its successes and limitations. For instance, setting up an automation to copy Gmail contacts into a Google Calendar proved challenging due to the chatbot's occasional misinterpretation of requests.

• DryMerge successfully created an automation that copied posts from X to a personal Discord server, demonstrating its potential for niche use cases.
• The article points out challenges with DryMerge's accuracy, as it sometimes missed key details in requests or misunderstood the user's intention.

DryMerge's Future: Competition and Growth

DryMerge faces stiff competition in the iPaaS (integration platform as a service) market, with established players like Zapier and IFTTT actively incorporating generative AI capabilities. Despite these challenges, DryMerge's founders emphasize its differentiator: ease of use.

• DryMerge competes with established players like Zapier and IFTTT in the growing iPaaS market.
• DryMerge's key advantage lies in its user-friendliness, making it accessible to non-technical individuals.
• The platform is targeting a wide range of users, including online retailers, school administrators, and asset managers, who can automate tasks like customer support and data entry.

DryMerge: A Promising Start

Despite its early stage of development, DryMerge has garnered attention, securing funding from prominent investors. The company plans to expand its app integrations and team, aiming to solidify its position in the iPaaS space.

• DryMerge has received funding from investors, indicating confidence in its potential.
• The company plans to expand its app integration capabilities and grow its team.
• DryMerge aims to establish itself as a key player in the iPaaS market.