Summary of Kiwibot acquires an ad startup to turn its delivery robots into mobile billboards | TechCrunch

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    Kiwibot's Acquisition for Mobile Advertising Dominance

    Kiwibot, a company renowned for its autonomous food delivery robots, has taken a significant step towards dominating the mobile advertising landscape. The company has acquired Nickelytics, a Tampa-based firm specializing in vehicle-based advertising. This strategic move positions Kiwibot to capitalize on its fleet of robots as mobile advertising platforms.

    Kiwibot's Vision: Mobile Billboards on Wheels

    The company recognizes the massive potential for mobile advertising. Kiwibot's robots traverse busy areas, attracting attention and generating opportunities to engage audiences. By integrating Nickelytics' expertise in car-wrap advertising and data analytics, Kiwibot is set to revolutionize the mobile advertising industry.

    • Kiwibot's fleet of over 500 robots will serve as mobile advertising platforms.
    • Nickelytics brings extensive experience in car-wrap advertising and digital displays.
    • Kiwibot's route mapping and Nickelytics' data analytics offer targeted advertising solutions.

    Nickelytics: A Partner in Mobile Advertising Innovation

    Nickelytics, a 2020 Techstars graduate, is a well-established firm with clients like AWS, Coinbase, Nationwide, and DirectTV. Their expertise in mobile advertising complements Kiwibot's robotics and delivery infrastructure.

    The Starship Connection: A Test Run for Mobile Advertising

    Nickelytics had previously partnered with Starship, another prominent robotics company in the delivery space, to implement mobile advertising on robots delivering food and other goods in universities. This pilot program showcased the viability of mobile advertising via robots.

    • Nickelytics partnered with Starship to test mobile advertising for robots.
    • The "Love, Your Mind" campaign with Huntsman Mental Health Institute and the Ad Council served as a pilot for this venture.

    Benefits of Mobile Advertising on Delivery Robots

    Mobile advertising on delivery robots offers a unique and engaging way to reach consumers. The robots' high visibility in bustling areas ensures widespread exposure. The data analytics provided by Nickelytics allows for targeted advertising campaigns that maximize impact.

    • Robots navigate high-traffic areas, maximizing advertising exposure.
    • Data analytics enable targeted advertising to specific demographics and locations.

    Kiwibot's Global Expansion: A New Frontier for Advertising

    Kiwibot's ambitious plans extend beyond the United States. The company seeks to expand its operations globally, bringing its unique advertising model to new markets. The combination of robotics, data analytics, and mobile advertising positions Kiwibot as a leading player in the evolving advertising landscape.

    • Kiwibot is aiming for global expansion, leveraging its mobile advertising platform.
    • This expansion promises to revolutionize advertising in new markets.

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