Kiwibot, a company renowned for its autonomous food delivery robots, has taken a significant step towards dominating the mobile advertising landscape. The company has acquired Nickelytics, a Tampa-based firm specializing in vehicle-based advertising. This strategic move positions Kiwibot to capitalize on its fleet of robots as mobile advertising platforms.
The company recognizes the massive potential for mobile advertising. Kiwibot's robots traverse busy areas, attracting attention and generating opportunities to engage audiences. By integrating Nickelytics' expertise in car-wrap advertising and data analytics, Kiwibot is set to revolutionize the mobile advertising industry.
Nickelytics, a 2020 Techstars graduate, is a well-established firm with clients like AWS, Coinbase, Nationwide, and DirectTV. Their expertise in mobile advertising complements Kiwibot's robotics and delivery infrastructure.
Nickelytics had previously partnered with Starship, another prominent robotics company in the delivery space, to implement mobile advertising on robots delivering food and other goods in universities. This pilot program showcased the viability of mobile advertising via robots.
Mobile advertising on delivery robots offers a unique and engaging way to reach consumers. The robots' high visibility in bustling areas ensures widespread exposure. The data analytics provided by Nickelytics allows for targeted advertising campaigns that maximize impact.
Kiwibot's ambitious plans extend beyond the United States. The company seeks to expand its operations globally, bringing its unique advertising model to new markets. The combination of robotics, data analytics, and mobile advertising positions Kiwibot as a leading player in the evolving advertising landscape.
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