Summary of Youtube’s MrBeast looks for ‘obsessed’ employees to help run his $700 million company, per leaked handbook

  • fortune.com
  • Article
  • Summarized Content

    MrBeast's Leaked Guide to YouTube Success

    MrBeast, the most-subscribed-to YouTube channel with over 317 million subscribers, is no stranger to viral content. He's made a name for himself with mega-viral videos like “Ages 1-100 Fight for $500,000” and “I Spent 50 Hours Buried Alive,” and has grown from prank videos to a food business and a host of the to-be world's biggest game show. But how did he get there?

    • MrBeast's rise to YouTube stardom is driven by his unconventional business strategies, laid out in a 36-page document, “How to Succeed in MrBeast Production.”
    • The document details aspects of filming, editing content, and maintaining open communication with one's manager, showcasing MrBeast's unique approach to YouTube content creation and business.

    The Essence of MrBeast's YouTube Success

    MrBeast's leaked guide emphasizes a strong work ethic, perfectionism, and accountability, creating a unique blueprint for success in the YouTube realm. His philosophy is simple: strive for the best, work tirelessly, and leave no room for error. He believes in pushing boundaries and delivering exceptional content, even if it means going above and beyond the norm.

    • He emphasizes finding creative ways to save money, like giving away a year’s supply of Doritos instead of cash, to maintain high production value without breaking the bank.
    • He encourages employees to be multi-faceted, juggling multiple tasks and actively contributing to the project's success. He wants his team to be obsessed with creating the best content, always aiming for perfection.

    MrBeast's Unconventional Business Practices

    MrBeast's success is a testament to his own unconventional approach to business, mirroring the advice he imparts to his team. He has built a successful YouTube empire based on his unique strategies for creating engaging and captivating content. He's not afraid to invest in elaborate and expensive sets, pushing the boundaries of YouTube video production.

    • He invests heavily in production, spending up to $4 million a month on video production, making it evident that his commitment to high-quality content is paramount.
    • MrBeast's unconventional approach extends beyond his content creation. He chooses to stay in his hometown of Greenville, North Carolina, instead of relocating to the influencer capital, Los Angeles, demonstrating his unique values and priorities.

    Balancing Success and Controversy

    MrBeast's success is not without its controversies. Despite his evident dedication to producing high-quality content, he has faced allegations of an exploitative and dangerous workplace culture. He has been criticized for his lack of compensation and work conditions in his upcoming "Beast Games" on Amazon, and other former employees have accused him of creating a toxic work environment.

    • MrBeast, a young entrepreneur, acknowledges his imperfections and commitment to making things right. He aims to learn from his mistakes and continue to improve his business practices.
    • Despite the controversies, MrBeast's dedication to his work and his unique strategies for creating engaging YouTube content remain a source of inspiration for aspiring creators.

    MrBeast's Impact on the YouTube Landscape

    MrBeast's journey from a YouTube hobbyist to a major influencer and business mogul highlights his unique approach to YouTube success. His willingness to invest in high-quality content and his unconventional business practices have shaped his unique brand and carved a place for him in the world of YouTube.

    • MrBeast's dedication to creating viral YouTube content has earned him a devoted following, making him a significant player in the YouTube landscape.
    • He continues to experiment with new strategies and ventures, solidifying his influence as an innovative and influential figure in the world of YouTube.

    MrBeast's Vision for the Future of YouTube

    MrBeast has created a YouTube brand that is synonymous with high-quality, captivating content, and his vision for the future of YouTube is ambitious. He believes in the power of YouTube to entertain, educate, and inspire, and he is committed to pushing the boundaries of what is possible in the platform.

    • He believes in the potential of YouTube as a platform for growth and innovation, and his ventures in food, gaming, and philanthropy highlight his desire to diversify and expand his influence.
    • He continues to be an influential figure in the YouTube community, serving as an inspiration to aspiring creators, and showcasing the possibilities of success through creativity and hard work.

    Ask anything...

    Sign Up Free to ask questions about anything you want to learn.