YouTube Launches “Add Yours” Sticker for Shorts

YouTube has officially launched its collaborative “Add Yours” sticker for YouTube Shorts, allowing creators to engage their audience in a new way. This interactive feature was initially announced in July and now allows users to create and share their own content based on a creator's video. The “Add Yours” sticker is similar to the Instagram feature of the same name, which prompts users to share their own version of a video.

• This feature allows creators to easily spark conversations and encourage collaboration among their audience.
• It's a powerful tool to create engaging content and build a strong community.

How the “Add Yours” Sticker Works

The “Add Yours” sticker acts as a catalyst for interactive content. When a creator adds the sticker to their video, it prompts viewers to create their own responses, essentially extending the original video. This allows viewers to react, add their own unique perspective, or simply join in on the fun.

• This feature takes inspiration from TikTok's duet feature, which allows users to create content featuring an original video.
• It encourages creative collaboration and encourages users to share their own takes on a topic.

How Creators Can Use the “Add Yours” Sticker

There are endless possibilities for creators to use the “Add Yours” sticker. It’s perfect for sparking engagement and making your content more interactive.

• Post a Short of your dog and encourage others to share their furry friends.
• Share an “Outfit of the Day” and invite viewers to share their own fashion choices.
• Ask a question and invite viewers to share their thoughts and opinions.
• Challenge your audience to create something funny or creative based on your video.

Utilizing the “Add Yours” Sticker

Using the “Add Yours” sticker is a simple process:

• Once you've finished recording your video, tap the stickers icon.
• Select the "Add Yours" sticker.
• Enter a prompt or question that encourages interaction.
• After your Short is published, viewers can respond with their own Shorts.
• Viewers can also tap the sticker to view other responses.

Benefits of the “Add Yours” Sticker

The “Add Yours” sticker not only adds a layer of interactivity to YouTube Shorts, but it also provides multiple benefits to both creators and viewers.

• For creators: The sticker offers a fantastic opportunity to increase engagement and build a stronger connection with their audience. It can also help creators gain new viewers and expand their reach.
• For viewers: It allows them to express themselves creatively and share their thoughts and ideas with a larger community. It encourages collaboration and fosters a sense of belonging.

YouTube's Commitment to Creator-Focused Features

The “Add Yours” sticker is just one of several new features that YouTube is rolling out to support its creators. The platform is consistently adding new tools and features to help creators grow their channels, build communities, and monetize their content.

• Other features include the ability to automatically transform longer videos into Shorts and create auto-generated captions that can be edited and customized.
• These features aim to make it easier for creators to engage with their audiences and create high-quality content.

Conclusion

The "Add Yours" sticker represents YouTube's continuous efforts to enhance the creation and viewing experience for its users. By promoting collaboration and engaging content, YouTube is encouraging a vibrant and interactive community around its platform.