Why Start a Presentation With Your WHY?

Instead of starting with the standard, "Hello, my name is..." or "Today, we'll be discussing...", consider a more captivating approach: start with your WHY.

• Break Free from the Ordinary: Ditch the monotonous introductions and begin your presentation with a statement that resonates with your audience.
• Connect Emotionally: Infuse your presentation with authenticity and purpose, creating an immediate connection with your listeners.
• Boost Trust and Persuasion: Research suggests that speakers who focus on their WHY are perceived as more trustworthy and persuasive.

Simon Sinek's Golden Circle: Understanding WHY, HOW, and WHAT

According to Simon Sinek, the key to engaging presentations lies in understanding the Golden Circle – a framework that emphasizes the importance of your WHY.

• WHY: Your purpose, cause, or belief. What drives you? What makes you different?
• HOW: The processes and strategies you use to achieve your WHY.
• WHAT: The tangible products or services you offer.

The Power of WHY in Presentations

When you start with your WHY, you're not just presenting information; you're sharing your passion, your vision, and your belief. This emotional connection helps your audience understand the value of your message and creates a lasting impact.

How to Find Your WHY

If you're unsure of your WHY, Simon Sinek offers resources to help you discover it. His book "Start with WHY" and online course "Find Your WHY" can guide you on this journey.

Examples of Starting With WHY

Instead of beginning with a dry introduction, consider starting with a story that highlights your WHY. Share a personal anecdote, a powerful quote, or a thought-provoking question that connects your audience to your purpose.

• "I started this business because..."
• "My mission is to..."
• "I believe that..."

Why Starting With WHY Makes a Difference

By starting with your WHY, you create a foundation for an engaging and memorable presentation. Here's why it works:

• Audience Connection: Your WHY resonates with your audience's emotions, fostering a sense of understanding and shared purpose.
• Increased Interest: Starting with WHY makes your presentation more captivating and intriguing, keeping your audience engaged.
• Meaningful Impact: When you connect your WHY to your presentation, you create a lasting impression, leaving your audience with a message that resonates long after the presentation is over.

Make Your Presentation Memorable

By embracing the power of WHY, you can transform your presentations from ordinary to exceptional. Start your next presentation with your WHY, and see the difference it makes in engaging your audience and delivering a truly memorable experience.