Ibotta, an enterprise rewards platform that powers back-end rewards programs for companies like Walmart and Exxon, went public in April 2024. The IPO came at a time when the market was still struggling with elevated interest rates and uncertainty surrounding the US election, causing many companies to stay private and wait for better conditions.
Ibotta's CEO, Bryan Leach, explained that the company was ready to go public in 2021 but decided to hold off after landing a large deal with Walmart to run a white-label version of its rewards program. Leach wanted to ensure the deal's success before taking the company public.
The overall IPO market has been significantly slower than in the past, with the number of IPOs dropping significantly since 2021. Many companies are holding off on going public, waiting for a more favorable market environment.
Despite the market challenges, Ibotta's CEO believes there are significant benefits to being a public company. The increased legitimacy and transparency that come with being a public company can help attract enterprise customers, build trust, and attract top talent.
Ibotta's CEO believes companies should not try to time the market but instead focus on being ready to become a public company. He believes that Ibotta's decision to wait and go public when it was ready, with strong financial performance and a solid business model, was the right choice.
Walmart's influence extends beyond its partnership with Ibotta. The retailer's size and influence in the market can impact other companies' decisions to go public. As a significant customer and partner, Walmart's success and performance can affect the overall confidence in the tech sector and the IPO market.
The IPO market is expected to eventually open again, with interest rates declining and increasing activity in the market. Companies that are ready to go public will likely capitalize on the improving conditions. Ibotta's experience highlights the importance of strategic timing and readiness in navigating the complex and often unpredictable IPO market.
Ask anything...