Virtual Goods Summit 2008 Videos

The Virtual Goods Summit 2008 videos are now available online, thanks to Charles Hudson. You can access all the videos from the summit, including a presentation on virtual goods metrics by Daniel James and the author, on the official website.

• Access all videos from the Virtual Goods Summit 2008: http://vgsummit2008.com/video/
• View the video presentation on virtual goods metrics: http://www.youtube.com/v/ztl8eBwq24k&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&fs=1

Virtual Goods Metrics

The presentation covered key metrics for virtual goods, focusing on aspects like user acquisition, retention, and the virtual economy. It provided insights into how to measure and optimize these factors to enhance the success of virtual goods businesses.

• Key metrics: Whirled, Puzzle Pirates, Puzzle Pirates Metrics
• Factors that drive LTV: User acquisition metrics, factors that drive acquisition cost, dashboard for user acquisition
• Customer retention metrics: Factors that drive revisit rate, Whirled retention cohort percentages
• Virtual economy overview: Dashboard for a virtual economy, lots of graphs
• Billing payment breakdown: Billing fraud

User Acquisition Metrics

The presentation discussed the importance of user acquisition metrics and how they influence the overall success of a virtual goods business. It highlighted key metrics like acquisition cost and dashboard for user acquisition.

• Acquisition cost
• Dashboard for user acquisition

Customer Retention Metrics

Customer retention is crucial for the long-term success of any business, especially in the virtual goods space. This presentation explored factors that drive revisit rate and Whirled retention cohort percentages.

• Factors that drive revisit rate
• Whirled retention cohort percentages

Virtual Economy Dashboard

A robust virtual economy is essential for engaging players and driving revenue in virtual goods games. The presentation explored the concept of a virtual economy dashboard, showcasing its importance in monitoring and optimizing various aspects of the virtual economy.

• Dashboard for a virtual economy
• Lots of graphs

Billing Payment Breakdown

This section focused on the billing payment breakdown, including an important aspect: billing fraud. Understanding billing fraud is crucial to protect both the business and the players involved.

• Billing fraud

Virtual Goods Summit 2008: Slides and Mindmaps

The presentation also included slides that provide a visual representation of the key topics discussed. These slides can be accessed via a link provided, along with mindmaps from Jussi.

• View slides from the presentation: http://www.flickr.com/photos/mikegee/sets/72157607969769557/
• Explore mindmaps from Jussi: http://jussilaakkonen.wordpress.com/2008/12/16/virtual-goods-summit-2008-mindmaps/