html

Runway and Lionsgate Partner for Custom AI Video Models

Runway, a startup specializing in AI video tools, including video-generating models, has announced a partnership with Lionsgate, the studio behind popular franchises like "John Wick" and "Twilight." This collaboration involves training a custom video model on Lionsgate's extensive movie catalog.

• Lionsgate's filmmakers, directors, and creative talent will have access to the model to enhance their work.
• Runway is also exploring ways to license models as templates for individual creators to build and train their own custom models.
• This collaboration marks the first public partnership between a generative AI startup and a major Hollywood studio.

AI Video Tools for Hollywood Filmmaking

The partnership represents a significant step in the adoption of AI technology in the film industry. Lionsgate's decision to embrace AI for video generation signifies its commitment to exploring new creative avenues and enhancing filmmaking processes.

• Lionsgate's "filmmakers, directors and other creative talent" will have access to the model to "augment their work," indicating a focus on using AI as a creative tool rather than a replacement.
• The partnership signals the increasing interest and investment from Hollywood studios in AI-powered tools, particularly in video generation.

Runway's AI Video Models for Filmmakers

Runway's focus on providing AI video models as tools for filmmakers is noteworthy. The company's commitment to licensing models as templates empowers individual creators to build and train their own custom models, fostering creativity and innovation within the film industry.

• Runway is exploring ways to license models as templates for individual creators to build and train their own custom models.
• This approach encourages individual creativity and enables filmmakers to tailor AI video generation to their specific needs and artistic visions.

Hollywood's Embrace of Generative AI

The partnership between Runway and Lionsgate underscores the growing interest of Hollywood studios in generative AI. While Disney and Paramount have reportedly held discussions with generative AI providers, this partnership marks the first public collaboration.

• Runway is the first generative AI startup to partner publicly with a major Hollywood studio.
• Disney and Paramount have reportedly held discussions with generative AI providers, but those talks haven't yet borne fruit.
• The increasing interest from Hollywood studios in AI-powered tools suggests a potential shift in how films are produced and consumed.

AI in Film: A New Frontier

The partnership between Runway and Lionsgate coincides with California's recent legislation restricting the use of AI digital replicas in film and television projects. This legislation reflects a growing awareness of the potential ethical and legal implications of AI in the entertainment industry.

• California signed bills restricting the use of AI digital replicas in film and television projects.
• Runway is facing a lawsuit alleging the company trained its models on copyrighted works without permission, highlighting the legal challenges associated with AI models.
• The partnership and the legislation showcase the evolving landscape of AI in film, with both technological advancement and ethical considerations coming to the forefront.