US Open's Honey Deuce Cocktail: A $10 Million Success Story

The US Open's Honey Deuce cocktail has become synonymous with the tournament, bringing in a staggering $10 million in sales this year. This sweet and refreshing drink, combining Grey Goose vodka, raspberry liqueur, lemonade, and topped with melon balls resembling tiny tennis balls, is a hit amongst fans.

• The Honey Deuce's popularity is evident in the over 450,000 drinks sold last year at the US Open, even with its $23 price tag.
• The drink's name is derived from the tennis term for a tied score of 40-40.
• Part of the drink's charm lies in the reusable acrylic cup, featuring the names of past US Open winners.

Serena Williams Joins the Honey Deuce Fan Club

Even six-time US Open champion Serena Williams recently joined the Honey Deuce craze, trying the famous drink for the first time and posting her experience on TikTok.

US Open vs. Other Grand Slam Tournaments

Other Grand Slam tournaments also have signature beverages, such as Wimbledon's Pimm's Cup and the champagne of the French Open, though none have achieved the same level of financial success as the US Open's Honey Deuce.

The French Open's Booze Ban

This year, the French Open has taken a different approach, banning alcohol in the stands due to rowdy fan behavior. This decision, while aimed at improving spectator conduct, may impact the popularity of the tournament's signature drink.

US Open Prize Money Increases

The total purse for the 2024 US Open has increased to $75 million, reflecting a 15% jump from last year. The singles winners will take home $3.6 million each, a 20% increase from 2023.

• These substantial increases highlight the continued growth and popularity of the US Open.

US Open: A Celebration of Tennis & Tradition

The US Open remains a major sporting event, attracting tennis fans from around the world. The tournament's signature Honey Deuce cocktail, with its festive flavor and connection to the US Open's rich history, continues to be a beloved tradition.

• The Honey Deuce is more than just a drink; it's a symbol of the US Open's unique atmosphere and the excitement surrounding the tournament.