Strategic Twitter: Beyond the Tweets

This article dives into the deeper implications of Twitter, moving beyond the surface level of social interactions and revealing its potential for impacting society and businesses.

It examines the ways in which Twitter is transforming into a powerful tool for identity, data analysis, and predictive insights, shaping the future of communication and information dissemination.

Twitter as Identity

The author argues that Twitter is becoming a primary online identity for many individuals and organizations, surpassing even email and Facebook in many cases.

• Twitter's asymmetrical follower model, where users can follow others without reciprocation, makes it a more practical platform for public figures and news organizations compared to Facebook's friend-based system.
• Apple's iOS5 integration, which allows users to log into Twitter on their devices and seamlessly access any app that integrates with the platform, further solidifies Twitter as a key identity provider.
• The author highlights the potential for businesses to leverage Twitter integration for their apps, increasing user engagement and driving traffic back to their platforms.

Object Communication: The Internet of Things on Twitter

The article explores the concept of "object communications," where machines interact with each other through Twitter, creating a real-time network of information exchange.

• Examples include:
  • Trains automatically tweeting updates on delays or cancellations.
  • Dropbox notifying users about new files added to a folder they're following.
  • Bakeries sending out Twitter alerts when fresh cookies are available.
  • Stock tracking services sending real-time price notifications.
• The author emphasizes the real-time nature and public availability of Twitter data, making it a prime platform for open object communication, surpassing traditional email or IT systems.

The Power of Predictive Twitter Data

The article underscores the potential of Twitter data for predictive analysis, with applications across various sectors.

• Law enforcement agencies utilize Twitter to monitor crowd movements and potential riots.
• Lawyers analyze Twitter data to gauge potential jury sentiment in court cases.
• Hedge fund managers employ real-time Twitter insights to inform trading strategies and anticipate market shifts.
• Movie studios use Twitter data to assess audience reactions to films and adjust marketing campaigns.
• Companies leverage Twitter to monitor customer service issues, competitor moves, and industry trends.

Augmented Data: Unlocking Deeper Insights

The author introduces the concept of "Augmented Data," where Twitter data is combined with other sources of information to create richer insights.

• For example, a political campaign could utilize Twitter data to identify potential supporters in a specific area by analyzing their tweets, follower networks, and other demographic factors.
• Augmented data analysis can reveal user demographics, affiliations, interests, and other information that can be used for targeted marketing, social media outreach, and strategic decision-making.

Twitter's Future: A Platform for Innovation and Growth

The article concludes by emphasizing the transformative potential of Twitter as a platform for innovation, growth, and a more connected world.

It highlights the need for businesses to leverage Twitter's capabilities for identity, data analysis, and predictive insights to stay ahead in an increasingly competitive landscape.

The article urges readers to explore the possibilities of Twitter's evolving ecosystem and embrace its power to drive progress and shape the future.