GaryVee Enters the Twitch Arena: Why Attention Matters in Gaming

Gary Vaynerchuk, the renowned entrepreneur, marketer, and influencer, dives into the world of Twitch, recognizing the platform's significant role in gaming culture and the immense value of attention it attracts.

• He acknowledges Twitch's massive crossover with eSports, particularly citing the Drake and Ninja Fortnite stream that catapulted the platform into mainstream consciousness.
• Gary emphasizes that attention is a paramount asset in today's landscape, crucial for marketing, sales, and influencing audiences.
• He underscores the importance of being present on multiple platforms, even as new competitors emerge, rather than abandoning established ones.
• His entry into the Twitch community comes at a time when gaming has become a dominant cultural force, attracting millions of viewers globally.

Why GaryVee is Jumping on the Twitch Bandwagon

The article explores Gary's motivation behind joining Twitch, highlighting his belief in the platform's potential and his desire to leverage its audience.

• He sees Twitch as a valuable platform to connect with his audience, expand his reach, and engage with a passionate community.
• Gary is particularly drawn to the platform's potential for authentic engagement and building a loyal following.
• He recognizes the opportunity to connect with a demographic deeply invested in video games and streaming content.
• He plans to utilize Twitch as a platform for his personal brand, extending his reach beyond traditional marketing channels.

GaryVee's Strategy for Twitch Success

Gary outlines his approach to building a successful Twitch presence, emphasizing his commitment to authenticity and value creation for his viewers.

• He plans to stream retro video games, aligning his content with his personal interests and potentially attracting nostalgia-driven viewers.
• He recognizes the need to provide a unique value proposition for his Twitch audience, given his background and lack of hardcore gaming experience.
• Gary's goal is to establish himself as a valuable contributor to the Twitch community, offering insights, entertainment, and engaging interaction.
• He emphasizes the importance of consistent streaming, even with his busy schedule, to cultivate a loyal fanbase.

Building a Twitch Studio: Collaboration and Partnerships

Gary highlights the collaborative effort behind creating his Twitch studio, showcasing his appreciation for the team and partners who made it possible.

• He expresses gratitude to Hunter and Alexis Pence for connecting him with Go Button Productions, who designed and constructed his studio.
• Gary gives credit to Mondo Neon for creating his signature neon sign, further personalizing his streaming space.
• He acknowledges ProfessorBroman, a Twitch streamer, for being his first #AskGaryVee guest, fostering a connection between his platforms.
• Gary extends thanks to Adorama for providing equipment, Xidax for building his PCs, Colorware for gaming consoles, and Elgato for streaming tools.

The Importance of Attention in Gaming and Beyond

The article emphasizes the fundamental role of attention in the world of gaming, marketing, and influencer culture.

• Gary emphasizes that attention is a valuable currency that can be leveraged for growth and success in any field.
• He encourages individuals to explore their own ways of entering the Twitch space, regardless of their background or profession.
• Gary believes that gaming is now a cultural phenomenon that offers opportunities for diverse individuals to connect, entertain, and build communities.
• He encourages influencers and personalities to leverage Twitch as a platform for creative expression, engagement, and building authentic relationships with their audience.