Canva's Developer Platform Gets a Translation Boost

Canva has announced new enhancements to its developer platform, including a new translation feature for apps. The platform aims to improve the discoverability of apps and enhance their monetization potential. Canva is focusing on building a robust and sustainable ecosystem for developers to create and share their apps with a wider audience.

• A new translation feature that enables users to translate app content into their preferred language.
• Enhanced discoverability mechanisms for apps within the Canva platform.
• New API capabilities to enhance app functionality and integration with Canva.
• Monetization options for developers to generate revenue from their apps, including a $50 million developer innovation fund.

Translation at the Forefront

The translation feature is a significant step forward for Canva's developer platform, as it enables app developers to reach a broader global audience.

• The translation feature allows developers to translate app content in the user's preferred language, breaking down language barriers and making apps more accessible to a global user base.
• This is a crucial step in Canva's efforts to make its developer platform more inclusive and accessible to developers and users worldwide.

Premium Apps for Pro Subscribers

Canva is now offering premium apps, which are available to users with Pro or higher plans. This provides a new monetization opportunity for developers.

• Premium apps can be integrated with Canva's Pro subscription, allowing developers to charge for their services. This offers a new revenue stream for developers and allows them to create more sophisticated and feature-rich apps.
• Canva will reward apps participating in the monetization program based on aggregate usage, incentivizing developers to create high-quality and user-friendly apps.

Improved Discoverability for Apps

Canva has taken steps to improve the discoverability of apps within the platform, making them more accessible to users.

• Apps are no longer confined to a separate apps tab. They are now integrated into various sections of the platform, including the Text tab, the Elements tab, the Photo Editor, and Canva Docs.
• This strategic placement increases the visibility of apps, making them easier for users to find and utilize.

New API Capabilities for Apps

Canva is also expanding its API capabilities to empower developers with more tools to build innovative apps.

• The new content query API allows apps to ask questions about content within a design, analyze text, and update it with user consent.
• The new design editing API, currently in beta, enables apps to generate design elements and layouts based on user prompts.
• Other new APIs include an authentication API for Canva accounts and a tables API for creating tables within designs.

Canva's Vision for a Thriving Developer Ecosystem

Canva is committed to building a robust and sustainable developer ecosystem by providing developers with the tools and resources they need to succeed.

• Canva has invested $50 million in a developer innovation fund to support and incentivize developers to create high-quality apps.
• The company is also providing developers with access to Leonardo.Ai APIs, a startup Canva acquired earlier this year, to leverage generative AI capabilities in their apps.
• By fostering a thriving developer community, Canva aims to create a rich and diverse ecosystem of creative apps that enhance the Canva user experience.

Canva's Connect API for Enterprise Customers

Canva also offers a Connect API for its enterprise customers, enabling them to integrate Canva's functionality into their existing systems.

• The Connect API allows companies to access Canva's powerful design capabilities and incorporate them into their workflow, enhancing collaboration and efficiency.
• An example of this is Canva for Salesforce, which helps businesses turn customer data into presentations, empowering sales teams to create compelling decks based on account information.