Make Money on TikTok in 2024: 17 Strategies

This article will explore various ways to make money on TikTok in 2024, covering strategies suitable for individuals and businesses alike.

• From selling products through TikTok Shop to leveraging TikTok's Creativity Program Beta, we'll delve into the most effective approaches.
• We'll also touch on how to use TikTok for affiliate marketing, brand ambassadorship, and influencer marketing.

Selling Products Through TikTok Shop

TikTok Shop, introduced in 2021, allows businesses to sell products directly on the platform, eliminating the need to redirect users elsewhere. By adding a shopping tab to your profile, you can showcase products from your Shopify catalogs.

• You can also tag products in your organic content, driving viewers to your store.
• Remember to mention your products to your audience without being overly promotional.

Drive Sales with TikTok Ads

TikTok ads are a powerful tool to drive traffic back to your website, ecommerce store, or even your TikTok Shop tab.

• In-feed image ads promote your products, while TopView ads (fullscreen takeovers) boost your TikTok following.
• Use TikTok as a top-of-funnel resource to encourage signups for your email list or SMS campaigns.

Participate in Affiliate Programs

Affiliate marketing allows you to promote other brands' products and earn a commission on sales generated through your unique links.

• Place affiliate links in your profile, video descriptions, or social media accounts.
• Include coupon codes and URLs in your video descriptions.

Promote Songs

Musicians pay TikTok creators to feature their songs in their videos. This is a great way to earn money and potentially gain exposure for your own music.

• If you have a large following, artists will seek you out to promote their music.
• If you are a musician, TikTok is an excellent platform to promote your own music.

Join TikTok's Creativity Program Beta

TikTok's Creativity Program Beta (formerly known as the Creator Fund) rewards creators for creating engaging content.

• To join, you need at least 10,000 followers and 100,000 video views in the last 30 days.
• The more engagement your videos generate, the higher your earnings potential.
• TikTok emphasizes the importance of authenticity and engagement for earning potential.

Publish Sponsored Posts

Brands pay creators to feature their products and services in sponsored content. Even creators with smaller followings can secure lucrative deals.

• You can approach brands directly or wait for them to reach out to you.
• If you have over 100,000 followers and 100,000 video likes in the last 28 days, you can apply to the TikTok Creator Marketplace.

Become a Brand Ambassador

Brand ambassadors work with brands on a long-term basis, creating regular content and receiving compensation and free products in exchange.

• Look for brands that align with your interests and offer opportunities for growth and networking.
• Most businesses have dedicated ambassador application pages on their websites.

Start a Patreon

Patreon allows you to offer premium content to supporters, including behind-the-scenes peeks, exclusive videos, and access to your community.

• Encourage your TikTok followers to support you on Patreon for exclusive benefits.
• Ensure your Patreon content is valuable and worthwhile to justify the membership fee.

Find New Clients

TikTok can be a powerful platform to build your freelancing or consulting business. Promote your services to your audience and leverage your expertise to attract new clients.

• Showcase your work and skills on TikTok.
• Engage with your audience to build relationships and generate leads.

Build and Sell TikTok Accounts

If you have a knack for building TikTok audiences quickly, you can monetize this skill by selling established accounts to businesses or creators looking for a headstart.

• Focus on creating accounts with a specific niche or target audience.
• Avoid making accounts personal, as it can hinder their marketability.

Work with Influencers and Fellow Creators

Collaborate with influencers and fellow creators to promote your TikTok account or products. This can be a highly effective way to expand your reach and generate revenue.

• Partner with influencers who have a large and engaged audience.
• Develop mutually beneficial relationships to maximize the benefits of collaboration.

Receive Donations Through Live Gifting

When you live stream on TikTok, your followers can send you coin donations, which can be converted to cash.

• Create engaging live streams to attract a large audience.
• Avoid actively soliciting gifts, as this violates TikTok's community guidelines.
• You need 1,000+ followers and must be at least 16 to go live on TikTok.

Raise Money Through Crowdfunding

Crowdfunding is a popular way to raise funds for projects or causes. TikTok can be a platform to promote your crowdfunding campaigns and garner support from your followers.

• Launch crowdfunding campaigns related to your TikTok account's content.
• Consider using platforms like Kickstarter or GoFundMe.

Collect Tips

You can ask your followers for tips as a way for them to support your account and encourage you to create more content.

• Use tipping platforms like Venmo, Buy Me a Coffee, or Tipeee.
• Make it clear how tips will be used and what benefits supporters will receive.

Consult for a Brand

As more and more brands invest in TikTok, there is a growing demand for TikTok consultants who can guide businesses on strategy and best practices.

• Position yourself as a TikTok expert and offer your services to businesses.
• Help brands create engaging content, identify relevant influencers, and leverage TikTok's features to achieve their marketing goals.

Invest in TikTok Spark Ads

TikTok Spark Ads allow advertisers to use organic TikTok posts for advertising.

• You can use your own posts or those of other creators with their permission.
• These ads can drive traffic to landing pages or profiles, leading to increased visibility and potential monetization.

Don't Make Money on TikTok (First)

While there are many ways to make money on TikTok, it's important to remember that TikTok is primarily an entertainment platform.

• Prioritize creating engaging content that entertains and resonates with your audience.
• Building a loyal following is crucial for long-term success and monetization opportunities.