Gary Vaynerchuk's "Linked In 5" and TikTok Strategy

In his "Linked In 5" series, Gary Vaynerchuk explores business opportunities and shares his insights on how companies can thrive in today's dynamic market. He covers a wide range of topics, from the potential of esports and OTT platforms to the importance of embracing youth culture and leveraging the power of TikTok.

Microsoft's Potential in OTT and Esports

Vaynerchuk believes that Microsoft has the potential to become a major player in the Over-the-Top (OTT) streaming market. He suggests that Microsoft could leverage its existing assets, such as LinkedIn and Xbox, to create a compelling platform called "The M".

• Utilize LinkedIn to create CNBC-like shows specifically for its platform.
• Capitalize on Xbox's dominance in esports by producing original programming dedicated to the gaming community.
• Leverage its existing portfolio of assets to create a robust and diverse content library.

IBM's Watson and the Voice Device Opportunity

Vaynerchuk suggests that IBM's Watson, a powerful artificial intelligence platform, is well-positioned to compete with Amazon Alexa and Google Home in the voice device market.

• IBM should develop a voice device that humanizes Watson, potentially incorporating elements of a Max Headroom-like persona.
• The device should leverage Watson's intelligence to provide a superior user experience and differentiate itself from existing offerings.
• Winning the voice device market could enable IBM to disrupt the dominance of Google and Amazon in this space.

Samsung's "Fire" Strategy and TikTok

Vaynerchuk believes that Samsung has the opportunity to reclaim its position as a popular choice for Gen-Z consumers. He suggests a bold "Fire" strategy that embraces the company's past challenges and redefines its brand identity.

• Acknowledge past issues, such as the Galaxy Note 7 battery fiasco, and use them as a springboard for innovation and rebranding.
• Create a powerful marketing campaign that leverages the "Fire" theme, owning the narrative and turning a perceived negative into a positive.
• Invest in cutting-edge technologies and user experiences that demonstrate Samsung's commitment to innovation.

Calvin Klein and the Power of TikTok

Vaynerchuk urges fashion brands like Calvin Klein to embrace TikTok and leverage its power to connect with younger audiences. He emphasizes the importance of collaborations with influencers and celebrities who resonate with the target demographic.

• Seek partnerships with TikTok influencers and celebrities who can authentically represent the brand.
• Develop engaging and creative content that resonates with the TikTok audience.
• Engage with the TikTok community and build relationships with relevant influencers.

Collaboration and TikTok

Vaynerchuk emphasizes the importance of **collaborations**, especially with **influencers** and **celebrities** who are **active on TikTok**. This strategy can help brands reach new audiences and create authentic connections.

• Collaborations with TikTok stars can help brands reach a wider audience, especially younger generations.
• Influencers can bring unique perspectives and creative ideas to brand campaigns.
• TikTok's short-form video format is perfect for showcasing collaborations and creative projects.

Beyond the Hype: Long-Term Strategy

While the insights provided are thought-provoking, it's crucial to consider the broader context of a company's overall strategy and long-term goals. Vaynerchuk's "Linked In 5" series offers a compelling lens into the dynamic world of business and marketing. By embracing innovation, leveraging the power of social media, and focusing on authentic connections, companies can position themselves for success in the years to come.