Super Bowl Ads vs. The Power of the Network Effect

Seth Godin, renowned author and marketing guru, argues that the days of expensive Super Bowl ads are over. He believes that the "network effect" is the key to spreading ideas and achieving success in the digital age.

• The network effect implies that the value of a product or service increases as more people use it.
• He highlights that ideas that spread organically through social media and word-of-mouth are more likely to resonate and have lasting impact.

GOODBIDS: A New Approach to Charity Fundraising

Godin introduces GOODBIDS, a platform that leverages the network effect to revolutionize charity fundraising through auctions.

• Unlike traditional auctions where bidding is often secretive, GOODBIDS encourages sharing and participation.
• Each registered user receives a unique referral link. When someone uses that link to bid, the referrer gets a free bid to use in any auction they choose.

Why Super Bowl Auctions Matter

GOODBIDS is currently running auctions featuring unique items and experiences related to the Super Bowl, appealing to specific audiences:

• A 1-on-1 meeting with bestselling author Nicole Walters, benefiting WalkGoodLA.
• A priceless guitar signed by Bob Weir, for the Grateful Guitars Foundation, targeting Deadheads.
• An autographed jersey from Christian McCaffrey, who played in this year's Super Bowl, benefitting the Million Meal Project, attracting sports enthusiasts.

The Benefits of Sharing and Free Bids

GOODBIDS' unique system allows for broader reach and greater engagement. When people share the auctions on social media or through word-of-mouth, it creates a ripple effect that can significantly impact fundraising efforts.

• Anyone who bids, even for a small amount, triggers a free bid for the referrer, encouraging active participation and spreading the word.
• These free bids can be used to bid on other auctions, further increasing the platform's reach and creating a virtuous cycle of generosity and participation.

Super Bowl Auction Examples

To illustrate the power of GOODBIDS, here are some examples of the auctions currently running:

Auction Item	Beneficiary	Target Audience
1-on-1 meeting with Nicole Walters	WalkGoodLA	Business owners, aspiring authors
Priceless guitar signed by Bob Weir	Grateful Guitars Foundation	Deadheads, music lovers
Autographed jersey from Christian McCaffrey	Million Meal Project	Sports fans, collectors

GOODBIDS: A Winning Formula for Charities

By combining the power of the network effect with the excitement of auctions, GOODBIDS provides a compelling platform for charities to raise funds and expand their reach.

• This innovative approach allows charities to tap into a wider audience and create a more engaging fundraising experience.
• GOODBIDS offers a fresh and exciting way to support non-profits and make a difference in the world.

The Future of Charity Fundraising: Social Media & the Network Effect

GOODBIDS represents a shift in how we think about charity fundraising, moving away from traditional methods like Super Bowl ads and embracing the power of social media and the network effect.

• By leveraging the reach and engagement of social media, GOODBIDS empowers individuals to support causes they care about while simultaneously benefiting from the platform's unique referral system.
• This approach not only raises funds but also creates a sense of community and shared purpose, fostering a more sustainable and impactful model for charity fundraising.