How to Get Sponsored in 4 Weeks

This article outlines a proven strategy for getting sponsored and raising funds for your business. It provides a step-by-step approach that can be implemented in just four weeks, covering key aspects like creating compelling sponsorship packages, identifying ideal prospects, executing effective outreach, and securing sponsorship deals.

• The article highlights the importance of shifting from a "beggar mentality" to a "value exchange" approach in sponsorship marketing.
• It emphasizes the significance of understanding your target audience, crafting a valuable offer, and leveraging technology to streamline the sponsorship acquisition process.
• The article provides practical advice on crafting sponsorship packages, identifying qualified prospects, using email marketing tools to personalize outreach, and conducting effective video calls to close sponsorship deals.

The Challenge of Sponsorship

The article begins by outlining the challenge of securing sponsorship: starting with zero deals, no templates, and no prospects. It shares the author's personal experience of raising $50,000 in sponsorships for Foundr's Kickstarter campaign within a month.

• This section emphasizes the real-world application of the strategies presented.
• It showcases the author's success in achieving ambitious sponsorship goals.

The Key Elements of Sponsorship

The article outlines four key elements that contribute to successful sponsorship acquisition:

• The Offer: Identifying what you can offer in exchange for sponsorship funding. It's essential to offer something valuable to potential sponsors that aligns with their needs and goals.
• The Prospects: Identifying potential sponsors who align with your brand and have a need for the value you offer.
• The Outreach: Developing effective methods to reach out to potential sponsors and pique their interest in your sponsorship opportunities.
• The Deal: Negotiating and securing sponsorship agreements that are mutually beneficial to both parties.

The Offer: Value Exchange

The article stresses the importance of moving away from a "beggar mentality" and focusing on offering value in exchange for sponsorship funding. It emphasizes the need to communicate the value you offer to sponsors effectively. It suggests leveraging the "partnership triad" concept, where you identify assets or resources you have that can benefit potential sponsors. It provides an example of Foundr offering podcast advertising and magazine advertisements as sponsorship packages.

• This section explains the importance of offering value instead of simply asking for money.
• It emphasizes the need to understand the needs of potential sponsors.
• It provides examples of how to craft valuable sponsorship packages.

The Prospects: Targeting the Right Sponsors

The article advises targeting companies that are already paying for advertising in your space and aligning with your brand values. It encourages using LinkedIn and other online tools to create a list of potential sponsors.

• This section explains how to identify qualified prospects.
• It provides advice on creating a list of potential sponsors.
• It emphasizes the importance of aligning your brand with potential sponsors.

The Outreach: Effective Email Marketing

The article recommends using email marketing tools like Contactually to personalize and track outreach efforts. It emphasizes the importance of personalizing email messages with specific information about the recipient. It suggests using email marketing to pique curiosity and advance the conversation.

• This section explains how to personalize and track email outreach.
• It recommends using email marketing tools for effective communication.
• It emphasizes the importance of a clear call to action in email messages.

The Deal: Closing Sponsorship Agreements

The article advocates for conducting video calls with potential sponsors to build relationships, discuss their needs, and present your sponsorship opportunities. It recommends using scheduling tools like Calendly to streamline meeting scheduling. It emphasizes the importance of building a partnership approach instead of a sales-driven approach.

• This section explains how to conduct effective video calls.
• It recommends using scheduling tools for efficient communication.
• It emphasizes the importance of a partnership approach in closing sponsorship deals.

What Activities Should I Get Sponsored?

The article suggests several business activities that are well-suited for sponsorship, including live events, webinars, conferences, podcasts, YouTube channels, and special edition books, prints, or designs. It emphasizes the importance of considering the long-term impact of sponsorship deals and avoiding short-term partnerships that may not be mutually beneficial.

• This section provides examples of activities that are suitable for sponsorship.
• It emphasizes the importance of considering the long-term impact of sponsorship deals.
• It recommends avoiding short-term partnerships that may not be mutually beneficial.

Sponsorship FAQs

The article addresses common questions about sponsorship, such as how to get around gatekeepers, when to stop asking for sponsorship, and how long a sponsorship pitch should be. It provides practical advice on interacting with gatekeepers, reading the room or virtual room, and delivering a concise and effective sponsorship pitch.

• This section addresses common questions about sponsorship.
• It provides practical advice on interacting with gatekeepers.
• It emphasizes the importance of reading the room and delivering a concise sponsorship pitch.

Get Sponsored and Start Building

The article concludes with a call to action, encouraging readers to learn more about sponsorship and business building by signing up for Foundr+. It provides a link to sign up for a $1 trial of Foundr+, offering access to courses, communities, and resources. The article also features a visually appealing image at the end to reinforce the call to action.

• This section provides a clear call to action.
• It encourages readers to learn more about sponsorship and business building.
• It promotes Foundr+ as a valuable resource for entrepreneurs.