Why is it Hard to Grow a Snapchat Account?

Many individuals and businesses find it challenging to expand their Snapchat audience, particularly those without pre-existing fame or established brands. The absence of an in-app discovery feature makes it difficult for users to find new accounts, unlike other platforms like Instagram.

• No suggested user list for discovery
• Limited search functionality
• No hashtags or retweets for visibility

The Importance of Off-Platform Growth

Since Snapchat lacks built-in mechanisms for organic growth, it's crucial to employ external methods to gain visibility and attract followers.

• Leverage other social media platforms for cross-promotion.
• Utilize traditional marketing tactics like print advertising and email marketing.
• Emphasize driving traffic from other channels to your Snapchat profile.

Effective Snapchat Growth Strategies

To overcome the challenges of Snapchat's limited discovery options, adopt these practical strategies to build a strong audience.

Use Other Social Media Platforms

Promote your Snapchat handle across your existing social media profiles, ensuring consistent visibility across different networks.

• Add your Snapchat username in the bio sections of your Instagram, Facebook, Twitter, and LinkedIn profiles.
• Share engaging Snapchat content on your other platforms to pique interest and encourage followers to connect.

Leverage Your Snapcode

The Snapcode is a unique QR code that allows users to easily add you to Snapchat. Make it accessible and visible across your online and offline channels.

• Set your Snapcode as your profile picture on your social media accounts.
• Print your Snapcode on business cards, flyers, and marketing materials.
• Share your Snapcode on your website, blog posts, and email signatures.

Collaborate with Other Snapchat Accounts

Form partnerships with relevant accounts in your industry or niche to cross-promote each other's content and reach a broader audience.

• Identify accounts with a similar target audience.
• Initiate collaborations like guest takeovers, joint contests, or cross-promotional shoutouts.

Invest in Paid Advertising

Utilize targeted advertising platforms like Facebook Ads to drive traffic directly to your Snapchat profile URL.

• Create compelling ad creatives that highlight your unique value proposition and attract your ideal audience.
• Optimize your ad campaigns to reach specific demographics, interests, and behaviors.

Offer Exclusive Content and Deals

Create a sense of exclusivity and value by providing exclusive content, behind-the-scenes glimpses, or special deals to your Snapchat followers.

• Share exclusive content like behind-the-scenes footage, sneak peeks of new products, or special discounts.
• Offer contests, giveaways, and promotions exclusive to your Snapchat audience to incentivize engagement.

Do Story Takeovers

Collaborate with other accounts for Story takeovers, allowing you to tap into their established audience and showcase your content to a wider audience.

• Reach out to influencers or accounts with a relevant audience.
• Share your unique perspective, insights, and content with their followers.

Utilize Geofilters

Create custom geofilters for specific locations, especially high-traffic areas where people are likely to be using Snapchat.

• Design visually appealing filters that represent your brand or event.
• Target locations where your ideal audience congregates.

Engage with Online Communities

Join relevant online communities like Facebook groups and Reddit threads, building relationships and sharing valuable content to pique interest in your Snapchat account.

• Contribute value by sharing insightful content and participating in discussions.
• Promote your Snapchat handle subtly and strategically, avoiding overly promotional tactics.

Don't Forget the Power of Traditional Marketing

Combine modern strategies with traditional methods like print advertising, business cards, and email signatures.

• Print your Snapcode on marketing materials for easy scanning.
• Include your Snapchat username in your email signatures for consistent visibility.

The Importance of Brand Building

While tactics can help drive followers to your Snapchat account, ultimately, it's the quality of your content and brand that will determine long-term success.

• Focus on creating valuable and engaging content that resonates with your target audience.
• Build a consistent brand identity that reflects your values, personality, and goals.