Shopify Tools to Help You Grow Your Online Store

The COVID-19 pandemic has drastically accelerated the growth of e-commerce, with online spending reaching unprecedented levels. While the peak might have passed, experts predict that many of these new shopping habits are here to stay. If you're a Shopify store owner who wants to capitalize on this trend and keep the momentum going, this list of tools can help you level up your online business.

1. Groove (Help Desk and Knowledge Base)

Groove is an ideal choice for Shopify entrepreneurs looking to streamline customer support and build a strong knowledge base. It provides an inbox that integrates directly with Shopify, letting you manage customer inquiries, track their purchase history, and provide personalized support. Groove also comes with a free knowledge base and widget, allowing customers to find answers to their questions independently and reducing the volume of support emails.

• Groove's Inbox integrates seamlessly with Shopify, making it easy to track customer interactions and purchase history.
• The free knowledge base and widget empower customers to find answers to their questions, minimizing the need for support emails.

2. Image Resizer

High-quality images are essential for showcasing products and boosting conversions in your Shopify store. Shopify's Online Image Resizer is a free tool that allows you to resize images quickly and easily, ensuring consistency and visual appeal across your product pages.

• Shopify's Online Image Resizer enables you to resize multiple images at once, saving time and ensuring image consistency.
• Using the free tool allows you to enhance your product pages with high-quality images, increasing customer confidence and conversions.

3. Hatchful (Logo Maker)

If you're just starting your Shopify journey and need a professional logo without breaking the bank, Hatchful is a great option. This free logo generator offers a range of logo styles, making it easy to create a visual identity for your brand. While it provides free options, you can also choose premium designs for a more unique and personalized look.

• Hatchful offers free logo templates, ideal for Shopify store owners who want a professional visual identity without a large budget.
• The logo generator offers various styles and customization options, allowing you to find a design that aligns with your brand's personality.

4. SKU Generator by Katana

Maintaining organized SKUs is crucial for managing your inventory, especially if you offer a variety of products. Katana's free SKU Generator simplifies this process, allowing you to systematically create unique codes for each product variation, preventing confusion and ensuring efficient inventory management.

• Katana's SKU Generator automatically generates unique codes for each product variation, simplifying inventory management.
• The free tool helps you maintain organization, preventing errors and streamlining the process of tracking your products.

5. Burst (Free Stock Images)

Burst is Shopify's own platform for high-quality, royalty-free stock images. You can browse and select images directly within your Shopify store or visit the Burst website for a wider selection. These images can be used to enhance your product pages, create engaging content, and bring your Shopify store to life.

• Burst provides a wide selection of high-quality stock images, ideal for adding visual interest to your Shopify store.
• You can browse and select images directly within your Shopify store or access the Burst website for a broader range.

6. Exchange Marketplace

Shopify's Exchange Marketplace connects Shopify store owners looking to buy or sell existing stores. If you're considering acquiring a ready-made business or exploring options for selling your own store, the Exchange Marketplace provides a platform for finding potential buyers and sellers. You'll find a wide range of stores, with prices varying from a few hundred dollars to seven figures or more.

• The Exchange Marketplace is a platform for buying and selling existing Shopify stores, allowing you to acquire a ready-made business or find buyers for your own store.
• The marketplace offers stores at various price points, from a few hundred dollars to seven figures or more, depending on the store's size, revenue, and value.

7. Smile.io (Loyalty Program)

Smile.io is a popular loyalty program solution designed specifically for Shopify stores. You can reward customers for creating accounts, sharing products on social media, following your brand, and making purchases, building customer loyalty and encouraging repeat business. It offers a free plan for new users and the option to upgrade for additional features.

• Smile.io helps build customer loyalty by rewarding actions such as account creation, social media sharing, and purchases.
• It offers a free plan, making it accessible for new Shopify store owners, with the option to upgrade for more advanced features.

8. Slogan Maker

Shopify's free Slogan Maker is a helpful tool for brainstorming memorable and catchy slogans for your Shopify store. Simply enter a few keywords related to your brand or products, and the tool will generate a range of potential slogans. It can be a valuable resource for creating a memorable and engaging brand identity.

• Shopify's free Slogan Maker helps generate catchy slogans, adding an extra layer of branding to your Shopify store.
• By entering keywords related to your products, the tool can provide creative slogan ideas to enhance your brand's appeal.

9. Shopify Themes

Shopify Themes is a marketplace offering hundreds of themes that give you a customizable look and feel for your Shopify store. You can find themes tailored to different industries and business models. You can test themes before applying them, adjust content, colors, fonts, and other design aspects to create a unique online presence.

• Shopify Themes offers a wide selection of themes, allowing you to choose a design that reflects your Shopify store's brand and industry.
• You can test themes before applying them, adjust content, colors, fonts, and other design aspects to create a unique and personalized store.

10. PayWhirl (Payment Plan Tool)

PayWhirl makes it easy to offer flexible payment plans for your customers. The simple widget adds payment plan options to your Shopify store, allowing customers to spread out their payments over time. PayWhirl automates invoice sending and payment tracking, providing a seamless experience for your customers. It also supports major credit cards and transactions in over 100 international currencies, making it ideal for reaching a global audience.

• PayWhirl allows you to offer flexible payment plans, making your Shopify store more accessible to customers with different budgets.
• It supports major credit cards and international currencies, expanding your reach to a global market.

11. Free CPM Calculator

Shopify's CPM Calculator is a free tool that helps you determine the effectiveness of your paid advertising campaigns. By entering campaign variables, the calculator can provide insights into the cost per thousand impressions and help you optimize your advertising spend for maximum return on investment.

• Shopify's free CPM Calculator lets you evaluate the cost-effectiveness of your paid advertising campaigns, ensuring optimal return on investment.
• The tool helps you understand the cost per thousand impressions and optimize your advertising spend for maximum impact.

12. WishList Plus

WishList Plus is a Shopify app that enables customers to create wish lists, making it easier for them to save products they like and share them with friends or family. WishList Plus adds a WishList module to your Shopify store, allowing customers to add products to their lists with ease. This can encourage future purchases and lead to increased sales.

• WishList Plus enables customers to save products they like, encouraging future purchases and increasing sales.
• It adds a WishList module to your Shopify store, making it easy for customers to create and manage their lists.

13. Recart (Messenger Marketing)

Recart is a powerful Messenger marketing tool for Shopify stores. It lets you connect with customers in a more engaging way by sending personalized messages directly to their Facebook Messenger inbox. The average open rate for Facebook Messenger is significantly higher than email, making it a more effective way to share promotions, updates, and personalized offers.

• Recart enables you to send personalized messages to customers through Facebook Messenger, leading to higher engagement and conversions.
• The tool helps you leverage the high open rates of Facebook Messenger to share promotions, product updates, and personalized offers.

14. Facebook and Instagram Autopost

If you have a presence on Facebook or Instagram, Facebook and Instagram Autopost can help you automate the process of posting new products to your social media accounts. This tool seamlessly integrates with your Shopify store, automatically sharing new product listings to your social media channels, keeping your followers engaged and informed about new releases.

• Facebook and Instagram Autopost automatically posts new products from your Shopify store to your social media accounts.
• The tool helps you increase visibility, generate interest, and drive traffic to your Shopify store by leveraging your social media channels.

15. ReferralCandy (Referral Program)

ReferralCandy is a referral program app for Shopify stores. It allows you to incentivize your customers to refer friends and family, earning rewards for their referrals. You can customize the referral program to offer rewards, coupons, gifts, or other incentives, boosting your reach and expanding your customer base through word-of-mouth marketing.

• ReferralCandy makes it easy to set up a referral program for your Shopify store, incentivizing customers to share your products with their network.
• The tool helps you expand your customer base through word-of-mouth marketing, promoting growth and increasing sales.

Conclusion: E-Commerce Tools for Growing Small Businesses

Whether you're just starting out or looking to scale your Shopify store, the tools listed above provide valuable solutions for improving your customer support, streamlining your operations, and enhancing your online presence. By implementing these tools, you can empower your Shopify store to grow, engage customers, and thrive in the competitive world of e-commerce.