GoKwik, a prominent e-commerce enabler, has made a significant stride into international markets with its acquisition of Return Prime, a global returns management platform operating within the Shopify ecosystem. This strategic move marks GoKwik's entry into key regions like the UK, Europe, and the US, paving the way for global brands to leverage GoKwik's comprehensive solutions for enhanced growth and improved customer experience.
Founded in 2021 by Shashwat Swaroop in Bengaluru, Return Prime offers a customer return platform designed to streamline returns processes and transform them into revenue-generating opportunities. The platform empowers brands to automate refunds, replacements, and other return-related activities, efficiently managing returns and maximizing their value.
Return Prime boasts an existing network of 6,000 Shopify brands spanning 50 countries. GoKwik aims to leverage this existing network to further expand its reach, targeting the onboarding of over 10,000 new merchants within the next 6 to 12 months. This ambitious goal underscores GoKwik's commitment to empowering a larger global community of brands with its innovative solutions.
GoKwik's Co-founder and CEO, Chirag Taneja, highlights the company's strategic advantage in a rapidly evolving digital landscape. The burgeoning D2C market, robust payment systems, and a growing online shopping base provide fertile ground for GoKwik's expansion. The company's experience in the Indian market, characterized by its diverse and dynamic consumer base, has equipped GoKwik to understand and address the unique needs of global shoppers, creating scalable solutions for international markets.
GoKwik anticipates significant growth following the Return Prime acquisition, projecting a 3X increase in overall business by year-end and a 10X increase over the next three years. This ambitious growth strategy underscores the company's confidence in its ability to leverage the combined expertise of GoKwik and Return Prime to capture a larger share of the global e-commerce market.
The Return Prime acquisition follows GoKwik's earlier acquisition of Tellephant, a WhatsApp commerce management platform, which was rebranded as KwikEngage. This acquisition significantly contributed to GoKwik's revenue and merchant base growth, demonstrating the company's strategic approach to expanding its service offerings and expanding its reach.
GoKwik currently serves over 10,000 brands, including well-known names like Mamaearth, Mosaic Wellness, Foxtale, Shoppers Stop, Libas, AdilQadri, Noise, and Fireboltt. The addition of Return Prime to GoKwik's portfolio further strengthens the company's ability to cater to the diverse needs of a wide range of brands.
Shashwat Swaroop, Co-founder of Return Prime, expresses excitement about the potential for growth and innovation within the GoKwik ecosystem. He emphasizes the shared passion for creating solutions that address the full spectrum of e-commerce needs, aiming to empower brands worldwide with the tools and resources to thrive in the increasingly competitive digital marketplace.
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