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Planet Fitness Embraces Strength Training

Planet Fitness, a popular gym chain, is seeing a growing trend among its members: a preference for strength training over cardio workouts.

• This shift in fitness preferences is especially evident among Gen Z, who constitute 25% of Planet Fitness's membership base.
• The company has responded by adjusting its equipment mix, offering more strength training options and less cardio equipment like ellipticals and bikes.
• The financial benefits are significant, as strength training equipment is less expensive than cardio equipment, allowing for greater space for more members.

Peloton Strength+

Peloton, known for its interactive fitness classes, has launched Peloton Strength+, a new app dedicated to strength training workout plans.

• This move signifies Peloton's recognition of the increasing demand for strength training content, which is the most popular type of class for its digital members and the second most popular among those with Peloton hardware.
• Peloton Strength+ focuses on strength workouts at traditional gyms rather than Peloton studios, offering custom, instructor-led programs.

The Rise of Strength Training for Women

Miriam Fried, a strength-focused personal trainer in New York City, has observed a similar shift among women, with many seeking to incorporate strength training into their routines.

• This trend suggests a growing awareness of the benefits of strength training, which include improved muscle mass, bone density, and overall health.

Fitness App Ladder

Ladder, a mobile fitness app, has capitalized on the growing demand for strength training by offering personalized strength training programs since 2020.

• The app has seen significant growth in recent years, particularly among women who use it in conjunction with their gym memberships.
• Ladder recognizes that gymgoers represent a large untapped audience in the fitness industry, with over 65 million gym memberships in the United States.

Strength Training: A Growing Trend

The shift towards strength training highlights a significant change in fitness preferences, with gym-goers and fitness companies alike recognizing its benefits.

• Planet Fitness's focus on strength training reflects the changing needs of its members, particularly younger generations.
• Peloton's launch of Peloton Strength+ underscores the company's recognition of the popularity of strength training content.
• The success of apps like Ladder demonstrates the potential of mobile-first fitness products that cater specifically to strength training.

The Future of Fitness

As strength training continues to gain popularity, we can expect to see further investments in strength training equipment and programs from both fitness companies and individuals.

• Planet Fitness's continued focus on strength training could further solidify its position as a leader in the fitness industry.
• Peloton's success with Peloton Strength+ could potentially reshape its business strategy, making strength training a core component of its offerings.
• Fitness apps like Ladder are poised to continue to grow, catering to the increasing demand for personalized strength training programs.