The Rise of "Mobile First" and the Importance of "Web Second"

Fred Wilson's influential 2010 blog posts, "Mobile First, Web Second," revolutionized the startup community's thinking. Many companies embraced a "mobile first" strategy, prioritizing mobile app development. However, the author argues that while mobile is essential, neglecting the web is a mistake.

Why a "Mobile First" Strategy is Important

• Mobile devices are becoming primary computing tools for many individuals.
• Mobile devices are location-aware, offering opportunities for personalized services.
• Mobile apps are often close to the "point of purchase," leading to higher conversion rates.
• Limited screen space on mobile devices can focus user attention, leading to increased conversions.
• Mobile apps are convenient and often used for leisure activities.

The Power of "Web Second" and Integrating Products

The author argues for an "integrated products" approach, where companies invest in web products that complement their mobile offerings. He believes that neglecting the web can limit the potential of mobile apps.

Examples of Web Second Success: Pinterest and Beyond

The author uses Pinterest as a prime example of a web product that excels. It's beautiful, user-friendly, and perfectly suited for the web's larger screen real estate. Pinterest's success proves the value of web products, especially for visual discovery and content curation.

He also highlights other companies that could benefit from a "Web Second" strategy, including:

• Yelp: While Yelp's mobile app is excellent for finding restaurants nearby, the web version allows for more in-depth research and reviews.
• FourSquare: The author encourages FourSquare to enhance its web product, allowing for better list creation and discovery of local spots.
• Instagram: Instagram could benefit from web features that enable the creation of image collections and enhance visual discovery.

Resource Constraints and the Importance of Web Development

The author recognizes the resource constraints that startups face. However, he emphasizes the importance of investing in a strong web product after establishing a successful mobile presence.

The Benefits of a Web Second Approach

• Differentiation: A web product can differentiate your company from mobile-only competitors.
• Content Creation and Curation: Web products can empower users to create and curate content, enriching the experience for mobile users.
• Enhanced Mobile Features: Web products can be used to enhance mobile features, creating more engaging experiences.
• Cloud-Based Services: Web products can transform services like text messaging into cloud-based solutions.
• User Conversion: Web products can serve as a funnel for converting mobile app users.

Tablets: A Third Dimension

The author also discusses the role of tablets, noting that they sit between mobile and web. He suggests starting with a tablet strategy that extends mobile, but eventually developing distinct tablet products.

Customer-Centric Approach: "Customer First, Experience Second"

The author emphasizes a customer-centric approach. He believes that companies should prioritize what their customers want rather than simply focusing on "mobile first" development.

Key Takeaways

• While a "mobile first" strategy is crucial, companies should not neglect the web.
• Web products can complement and enhance mobile experiences, offering additional features and benefits.
• Pinterest's success demonstrates the value of web products for visual discovery and content curation.
• Companies should prioritize their customers' needs and preferences when developing both web and mobile products.