Revolutionizing Pilates with Personalized Tech

Reform RX, a tech startup based in Belfast, Northern Ireland, is redefining the pilates fitness experience with its personalized, digitally connected reformers. The company recently secured $5.1M in funding, the largest initial investment for a Northern Ireland company under Clarendon, to support its global expansion and further development of its patented technology.

• Reform RX's innovative reformer, the first major advancement in the industry in 50 years, combines traditional pilates techniques with advanced tracking technology.
• This allows users to receive real-time biometric feedback, enhancing their workout experience and providing deeper insights into their progress.
• The reformer is designed to fit seamlessly into various settings, from boutique studios to homes, and features on-demand class streaming, wearable syncing, and workout metric tracking.

From Boutique Studios to Global Expansion

Founded by functional movement specialist Yvette McGaffin and her husband Neal McGaffin, Reform RX began after their success running boutique pilates studios across the UK. They partnered with Grove Design to create a next-generation pilates reformer that seamlessly integrates cutting-edge technology and sleek design. The RX reformer generated $1M in revenue within two weeks of launch, selling out the initial product line in the first quarter of 2023.

• The company's mission is to guide individuals beyond physical fitness to a deeper mind-body connection. They believe that pilates can empower individuals to master the essential skill of emptying the mind, fostering resilience and calm.
• Reform RX's personalized approach to pilates focuses on creating a sanctuary within where body and mind can thrive together. The reformer isn't just about exercise; it's about creating a space for mental clarity and well-being.
• This significant investment will enable Reform RX to accelerate its global expansion and continue pushing the boundaries of what's possible in the pilates industry.

The Power of Mind-Body Connection

Yvette McGaffin, CEO and co-founder of Reform RX, emphasizes the company's mission to deepen the connection between physical fitness and mental clarity. She believes that pilates offers a powerful path to achieving both.

• The reformer isn't just about exercise; it's about creating a space for both body and mind to thrive together. This personalized approach is key to Reform RX's vision.
• By integrating mindful movement and mental clarity, Reform RX empowers individuals to master the essential skill of emptying the mind, fostering resilience and calm amidst the noise of modern life.

Industry Expertise and Support

Reform RX has attracted industry veterans who are helping to guide the company's evolution. Sam Bowen, formerly of Peloton, and Frank van de Ven, previously with Life Fitness, are lending their expertise to the company's growth.

• The company has also gained traction in the entertainment world, with high-profile clients, including "Game of Thrones" producer Bernadette Caulfield, who has trained with Yvette for years and is now an investor.

Global Reach and Expansion

Reform RX operates out of Belfast, where they produce all content for their RX platform, and also runs a boutique studio in Newport Beach, CA. Their reformer is available in 13 countries and continues to expand worldwide.

• The company's commitment to innovation and its personalized approach to pilates are driving its rapid growth and international expansion.
• Reform RX's focus on the mind-body connection, coupled with its advanced technology and industry expertise, positions the company to become a leading force in the future of pilates.