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Outerknown's Seaweed-Based Blanket Shirt: A Sustainable Fashion Revolution

Outerknown, a clothing brand known for its commitment to sustainable practices, has partnered with Keel Labs to create a revolutionary blanket shirt made from seaweed fiber. This innovative garment, called The Blanket Shirt, represents a significant step towards more eco-friendly and biodegradable fashion.

• The shirt is made from a blend of 70% regenerative organic cotton (ROC) and 30% Kelsun, a seaweed-based fiber developed by Keel Labs.
• Outerknown, founded by surfers Kelly Slater and John Moore, is committed to creating products that are both functional and environmentally conscious. Their partnership with Keel Labs aligns with their mission to protect the oceans and reduce their impact on the environment.

The Innovation of Kelsun: A Seaweed-Based Fiber

Keel Labs has developed Kelsun, a revolutionary fiber derived from brown seaweed. The company extracts alginate, a biopolymer found in seaweed, and uses it to create a fiber that can be incorporated into existing textile manufacturing processes.

• Kelsun is biodegradable, reducing textile waste and minimizing environmental impact.
• It is also a renewable resource, as seaweed grows quickly and can be harvested sustainably.
• Keel Labs ensures that the seaweed they use is sourced sustainably, respecting local harvesting calendars and quantities.

Outerknown's Commitment to Circularity and Reducing Textile Waste

Outerknown's collaboration with Keel Labs embodies their dedication to circularity and reducing textile waste. The use of Kelsun fiber allows Outerknown to create garments that are both sustainable and durable.

• The Blanket Shirt is 100% biodegradable, contributing to a more circular fashion system.
• By choosing Kelsun, Outerknown aims to reduce their reliance on traditional cotton, which can be resource-intensive and have a negative impact on the environment.

The Future of Sustainable Fashion with Outerknown and Keel Labs

Outerknown and Keel Labs are paving the way for a more sustainable future in the fashion industry. Their collaboration demonstrates the potential of using innovative materials to create eco-friendly and stylish clothing.

• Keel Labs is actively researching and developing new applications for Kelsun, including its use in knits and sweaters.
• Outerknown plans to incorporate Kelsun into a wider range of their products, furthering their commitment to sustainable fashion.

The Benefits of Seaweed Fiber: A Sustainable Alternative

Seaweed fiber, as represented by Kelsun, offers several advantages over traditional textile materials.

• It requires fewer inputs, reducing its environmental footprint compared to cotton, which often requires large amounts of water and fertilizers.
• Seaweed cultivation can sequester carbon, contributing to climate change mitigation.
• Kelsun is free of toxic chemicals, making it a safer and more sustainable option.

Outerknown's Seaweed-Based Blanket Shirt: A Step Towards a Greener Future

Outerknown's Blanket Shirt made with Kelsun fiber represents a significant milestone in the evolution of sustainable fashion. It highlights the potential of innovative materials to create stylish, eco-friendly garments. As more brands embrace sustainable practices, seaweed fiber has the potential to revolutionize the textile industry and pave the way for a greener future.