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Washington Commanders Stadium Gets a New Name: Northwest Stadium

The home of the Washington Commanders has a new name: Northwest Stadium. This comes after a new agreement with Northwest Federal Credit Union, the deal runs through the 2030-31 season. The agreement is worth an average of $8 million annually.

• The stadium was previously known as FedEx Field. The shipping giant ended its partnership with the Commanders in February, two years early. FedEx had a naming rights deal with the team since 1999.
• The Commanders are looking to build a new stadium in Washington, D.C., or Virginia. If the team moves to a new stadium before the end of the 2030-31 season, they have the right to seek a new naming rights partner. The credit union does not have rights to the new stadium.

Josh Harris and the Commanders' New Stadium Deal

Washington Commanders Managing Partner Josh Harris expressed excitement about the new partnership, stating that they are "excited to welcome our team and fans to Northwest Stadium and look forward to creating incredible memories together on the field and in the communities we serve."

• The new agreement expands on an existing sponsorship deal between the Commanders and Northwest Federal Credit Union, which was worth around $2 million per year.
• The expanded partnership includes Northwest branding across the stadium, a new stadium logo, and Northwest being the team's jersey patch partner for off-season and in-season practices.
• Commanders fans who are members of Northwest Federal Credit Union will receive benefits like discounts on tickets and merchandise.

The End of an Era: FedEx and the Commanders

The Commanders had a long-standing partnership with FedEx, dating back to 1999. This partnership included naming rights to the team's stadium, which was previously known as FedEx Field.

• The FedEx deal with the Commanders was originally set to run until the 2025 season.
• The end of the FedEx partnership marks a new chapter for the Washington Commanders and their stadium.

The Most Valuable Naming Rights Deal in the NFL

The Los Angeles Rams currently hold the most valuable stadium naming rights deal in the NFL. Their deal with SoFi is worth $625 million over 20 years.

• SoFi Stadium is also home to the NFL's Chargers, but Rams owner Stanley Kroenke owns the stadium, giving the Rams 85% of stadium sponsorship revenue.
• The Commanders' deal with Northwest Federal Credit Union falls significantly short of the SoFi deal but is still a significant investment for the team and the credit union.

Commanders' Future: New Stadium and Naming Rights

The Commanders' plans to build a new stadium create an opportunity for a new naming rights deal. The team is currently exploring locations in Washington, D.C., and Virginia.

• The new stadium could significantly increase the value of a naming rights deal, potentially attracting larger and more lucrative sponsors.
• The future of the Washington Commanders' stadium, including its naming rights, remains uncertain, but the team is clearly looking towards a new era.